Social Media Strategy &

Social Media Strategy & Management

Who is Aryam Abreu Delgado? 🏡

Aryam Abreu Delgado (@aryamabreud) is a licensed real estate agent with Keller Williams Realty based in Winter Park, Florida, serving the greater Orlando area. Specializing in helping first-time buyers navigate the homebuying process with confidence, Aryam brings a bilingual, client-first approach to one of the most important financial decisions of his clients' lives.

When I came on board in early March 2026, Aryam had no social media presence at all — I built his Instagram, Facebook, and additional platform accounts from the ground up.

My Role 📲

Set up and launched all social media accounts from zero

Developed a bilingual (English a:nd Spanish) content strategy targeting first-time homebuyers across the greater Orlando market

Built and managed the full content calendar across Instagram and Facebook

Produced all content assets independently: static posts, educational carousels, and Reels

Wrote all copy, hooks, and captions in both English and Spanish tailored to a B2C real estate audience

Created educational first-time buyer content to position Aryam as a trusted local market expert

Monitored performance weekly and refined strategy based on engagement and reach data

Aligned content with both brand awareness and lead generation goals

Results ⭐️

In the first month:

Built a fully active, publishing social media presence across platforms from absolute zero

Grew Facebook to 66 followers organically in the first month

Grew Instagram to 14 followers with consistent educational content

Fast forward 2.5 months:

Grew Instagram from 0 to 39 followers

Grew Facebook from 0 to 78 followers

Achieved Instagram engagement rate of 25.65% (vs. 1–5% industry average for real estate)

Achieved Facebook engagement rate of 22.4%

Top-performing Reel reached 240 organic accounts

Generated 160 Facebook interactions in a single day