Brand identity and websites for startups and creatives
Brand identity and websites for startups and creatives
I got tired of two things: the nightly "what should I watch?" paralysis across a dozen streaming apps, and rating systems where a single score doesn't really tell you enough about a film.
So I built Quartile (quartilefilm.io (http://quartilefilm.io)), a film discovery and rating platform. The core idea: instead of one ambiguous score, every film is broken into the five elements that actually matter — Plot, Acting (Narration for docs), Cinematography, Novelty, and Ending — each scored on a 1–4 scale: Well Below Average, Below Average, Above Average, Well Above Average. There's deliberately no neutral "average" middle — it forces you to actually take a position on each category instead of lazily defaulting everything to the middle, which keeps the ratings honest.
Those five combine into a consistent score out of 10, but you can also see what each category scored, which helps you understand why a film is rated what it is. Sometimes a movie is really good but the ending or the acting is terrible, so the overall score isn't that high — and without the Quartile system you'd have no way to know that, because a single number can't tell you. That's exactly why I built it: I wanted to know why a film was rated what it was. Essentially it's a formula and some real quality control for how a film gets rated.
The coolest part is it lets you filter in really cool ways. You can filter by Top in any category — so Top Cinematography shows only films rated Well Above Average (4) there. Top Novelty is one of my favorites, and one of the most unique filters we offer. You can also stack these with genre — so Top Novelty in horror, or Top Cinematography in sci-fi — which is where it gets genuinely useful for finding something specific to your mood.
On top of the rating system you can log films you've seen, build and share playlists, and follow other users to see what they're watching. The same way you follow friends with good taste in music to find new songs on Spotify, film is a matter of taste too — you can follow friends with good taste in certain genres to find movies you'll actually like.
It's in beta right now. Would love feedback from this crowd and general thoughts. Of course I'd be stoked if you made a profile and started rating movies and building playlists too — I'm going to grandfather in the first active users and give them something really cool on their profile eventually to mark that they were one of the first Quartile users.
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AI Campaign Assets + Agents for DTC Growth
AI Campaign Assets + Agents for DTC Growth
Fullstack Engineer | 14+ yrs Shipping React,Next.js,Node,AI
Fullstack Engineer | 14+ yrs Shipping React,Next.js,Node,AI
Full-Stack AI/ML Software Engineer
Interactive Websites & Full-Stack SaaS Builds
Most sites tell you they're premium. Almost none of them make you feel it.
I spent the last stretch building thirteen concept sites chasing that
difference, and the thing that kept proving itself is that the feeling comes
from motion you control, not motion you watch.
Four are real-time 3D in the browser. A crystalline brand hero turning under
studio lighting, a perfume landing lit entirely by a real HDRI environment, a
neural field of instanced particles for an AI product, an architectural
monolith that reveals itself out of near-black. The other nine are
scroll-scrubbed video, where you drag a whiskey pour or open a box or drive
into a sunrise at whatever pace you want. The visitor is the animator, which
is a very different thing from watching an autoplay loop.
I design it, build it, and ship it myself, so there's no handoff where the
feeling leaks out between the mockup and the browser.
Two things I learned that I'd want someone else to know.
If you light a translucent material without a real environment map, your
scene renders black. Lighting is not polish you add at the end, it's a design
decision you make first, before you have anything to look at.
And if you want video to scrub frame for frame off scroll position with no
stutter, re-encode it all keyframe. Every frame becomes a seek target. Most
people fight that stutter in JavaScript when the fix lives in the encode.
Who it actually serves is anyone selling on craft rather than spec. Fragrance,
architecture, spirits, dev tools. The interaction buys a few more seconds of
attention right where the headline and the call to action live, and those
seconds are usually the whole game.
All thirteen are live and interactive, and labeled as concepts because that's
what they are.
Still chewing on one thing. Where's the line where motion stops serving the
brand and becomes the thing people remember instead of the brand?
https://xkaii.studio/ui-ux-designs/
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Websites, workflow apps & product launch visuals
What if someone could try your work while talking to your website?
I rebuilt Launch in Seven around that idea. The custom receptionist opens working examples beside the conversation, helps visitors put together a project brief, and accepts pictures or documents.
On my side, a private inbox keeps the conversations and briefs together. I can jump into a live chat myself and hand it back to the receptionist when I'm done.
The new site brings together smoked-glass design, subtle motion, interactive 3D and custom business tools. I built it for my own business, so the website itself is part of my portfolio.
Next is the Android companion app I'm finishing: phone alerts, direct notification replies to take over a conversation, and a return-to-receptionist action, with hardware-key sign-in being added.
This brings together UI/UX design, responsive web design, full-stack development, workflow automation and AI integration. I build custom tools with or without AI, depending on what the business needs.
Try the receptionist and examples: https://launchinseven.com/
What's one task you'd want a setup like this to handle for your business?
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Have product images ready, but still need the ads for launch?
Launch in Seven’s Static Launch-Ad Pack turns your approved imagery and message into two visual concepts, each delivered in square and portrait: four finished images, concise ad copy, editable SVG layouts and two defined review rounds for $1,250 fixed.
This is our own service campaign. The framed TELLEN ad is an independent fictional study with AI-generated product imagery. The pack uses your supplied, rights-cleared assets; new product imagery and paid campaign management are separate.
See the scope and message me with your product link and planned launch date:
https://contra.com/s/sgoXvrNM-static-product-launch-ads-two-concepts-four-images
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Design & Development Made Easy
Websites, Stores & Funnels | Framer, Shopify, Kajabi,Webflow
Websites, Stores & Funnels | Framer, Shopify, Kajabi,Webflow
