A short promo film for Lenga, a trekking app concept for Patagonia.
The idea: you're walking a lenga forest trail, eyes on your boots. A twig snaps, you look up, and the huemul from the Lenga logo steps out from the trees. It stops for a moment, then keeps walking. Then the brand fades in: Lenga, trekking app.
The logo becomes a character inside the real landscape, a quiet reminder of what the app is about: walking the wild and coming back safe.
Made with AI video and image generation plus manual compositing and editing: the line-art huemul is the real logo placed into the scene and animated, with film grain and natural forest sound.
Full case study and interactive prototype: chinnidesignstudio.com/case-lenga.html
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NICE HUMANS
Making automation feel human.
Context
Nice Humans is a growing automation studio that helps teams streamline how they work. As they scaled, their brand no longer reflected the expertise or the people behind it.
The challenge
The automation market speaks in efficiency, systems and scale, and it often sounds interchangeable. Nice Humans needed to claim leadership in that space while standing for something competitors overlook: automation is ultimately about people.
The approach
Rather than starting with a logo, we started with a positioning: a team that builds for other teams. From there we developed a complete brand strategy, including archetype, tone of voice, verbal identity and a visual language. Each one was designed to balance technical authority with human warmth.
The outcome
A cohesive brand system that sets Nice Humans apart in a crowded category and gives them a clear, consistent voice to grow with.
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