Namedrop is a creative branding project and digital experience built entirely in Framer. It was conceived as a vibrant, story-driven brand identity centered around a unique mascot — a playful, confident banknote named Sheyla. Beyond the character, the project includes full visual branding, tone-of-voice development, and a minimal yet expressive website that celebrates creativity, humor, and self-worth.

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• Build a brand identity that feels bold, witty, and relatable, connecting humor with value. • Translate a mascot-based concept into a cohesive digital experience. • Design a website that balances playful storytelling with professional clarity.

I developed a complete brand system — from concept to digital execution — anchored around the character Sheyla, representing the idea of “self-worth as currency.” Her presence guided the color palette, typography, and motion system. The website, built in Framer, reinforces that attitude with minimal structure, bold transitions, and a confident editorial rhythm.

Brand Identity • Visual system inspired by financial symbolism and human emotion. • Palette combining gold, violet, and cream for contrast and attitude. • Tone of voice: clever, confident, and slightly ironic. Impact: Creates a memorable, emotionally resonant digital brand.

Character Design – “Sheyla the Banknote” • Illustrated in Figma/Procreate with stylized motion potential. • Represents self-value and playful empowerment. • Integrated into both brand visuals and digital layout. Impact: Adds depth, humor, and narrative cohesion.

Framer Website • Built from scratch with a focus on storytelling and hierarchy. • Subtle scroll-based animations enhance character presence. • Seamless UX between branding elements and narrative flow. Impact: Turns a brand identity into an interactive, emotional experience.

✔️ Narrative-driven navigation ✔️ High performance and responsiveness ✔️ Emotional branding through motion ✔️ CMS-ready structure for future blog/content ✔️ Consistent tone and accessibility

Brand Designer · Illustrator · UI Designer · Framer Developer · Motion Designer

Figma · Framer · Adobe Firefly

• Brand identity and character system • Custom illustrations • Complete Framer website • Microinteractions and motion system

• A cohesive digital identity blending art, humor, and UX. • Strong storytelling and character-driven engagement. • Brand now ready to expand into content and products.