Hensley American Grill Brand Identity
Hensley American Grill is a retro-inspired restaurant identity built around bold typography, classic American food culture, and practical real-world applications. The brand system includes a primary logo, secondary marks, badges, icon, menu design, signage, packaging, apparel, and delivery touchpoints, creating a cohesive visual identity for a modern burger and grill restaurant.
A selection of logos I’ve created over the years. A snapshot of the work that shaped Santiago Design Co.
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A Season of Growth for Bridgewood Farms — a nearly 60-year-old nonprofit serving adults with special needs near Houston, TX.
I created this emblem to complement their year-end giving and capital campaign, blending vintage charm with modern clarity.
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Apparel design project for Eat Your Miles, a premium sportswear label rooted in running, CrossFit, and everyday training. The goal was to create a bold, workwear-inspired graphic system that balances the brand’s toughness with its playful fork icon.