Santiago Barrionuevo

Which one do you think looks better? And which one do you think the client ended up choosing?

I built this identity for Henderson Smokers with a focus on clarity and presence. No tricks, just solid shapes, confident type, and a tone that feels true to a BBQ lifestyle brand. Curious, how would you have pushed this direction if it were your project?

Exploring the identity for for Never Quit Coffee, a small-batch roastery built on focus, consistency, and hard work.

Clean lines, vintage cues, and a grounded tone to match the brand’s mindset.

Do you prefer seeing this style as a detailed emblem or something more minimal for packaging?

Updating the Woods Contracting Co. case study... coming together nicely.