Brand Identity & Logo Kit for Landscaping Company

Wood’s, a landscaping company, needed a retro-inspired yet clean brand identity. The goal was to design more than just a single logo — they wanted a complete logo kit that would feel timeless, professional, and adaptable to both outdoor signage and digital platforms.

The client requested a design that would be retro, simple, and versatile. It had to reflect their connection to nature and landscaping while still communicating reliability and professionalism. The identity needed to work across everything from business cards to vehicle graphics.

Through sketches and exploration, I developed a concept where the letter W is fused with the silhouette of a pine tree. This symbol connects directly to the company’s name while highlighting its natural focus. The balance of retro charm and modern cleanliness made it both unique and practical.

The final result wasn’t just one logo, but a family of designs — a logo kit that included the primary logo, secondary lockups, simplified icons, and color variations. This system allows Wood’s to maintain brand consistency across signage, uniforms, print materials, and digital platforms.

To bring the identity to life, I showcased it in different contexts: landscaping signage, branded apparel, and stationery. This proves how versatile and functional the identity is in real-world use.

The result is a retro yet clean brand identity system that elevates Wood’s beyond just landscaping — aligning perfectly with their slogan ‘Landscaping & Beyond’. With a flexible logo kit, they now have a professional toolkit to build recognition and trust across every touchpoint.