Branding para Fragua

Fraguahttps://www.fraguadesign.com fraguadesign.com fraguadesign.com is a brand built for SaaS marketers who manage their company’s Webflow site but lack the development skills or internal resources to do so efficiently. Inspired by the craft of blacksmithing, Fragua represents the mastery of both tools and technique, just as a blacksmith learns to forge metal, marketers can learn to shape their digital presence without breaking their site.

The brand identity reflects this philosophy through a strong, modern, and functional visual system. The primary and secondary logos maintain clarity and adaptability, ensuring consistency across different applications. A carefully selected color palette reinforces trust and innovation, while typography choices balance professionalism with approachability.

Instrument: It is a modern and functional sans-serif typeface.
Its geometric design ensures excellent readability in both digital and print applications, reflecting innovation and professionalism.

Bitter: This typeface adds a touch of elegance and sophistication, allowing key information to stand out when needed. This combination not only enhances our visual identity but also improves communication hierarchy, ensuring an effective and engaging reading experience.