Motion Graphics | Song Concepts



Table of contents

About the brand

Song Concepts is an online music school. They are focused on building artists with a creative education, specializing in all elements evolving the concept of a song. Here, I'll showcase my motion graphics design works I've created for the brand.

IG posts

An IG post using Motion Graphics: What's your earliest musical memory?



Starting a Motion Graphics Project: Presentation

These are a series of steps that cover the process of a motion design project. In this case, I'll use a presentation video I made for the brand.

1) Creating a Moodboard

Moodboards are an essential step in every design process. Here, I define the general vibe and feel the project will take.

This is the first thing to do. This helps us get a clear direction of the project

2) Proposing an aesthetic direction

After the moodboard is agreed, i align some defining elements, including:

• Typography
• Graphic elements
• Backgrounds
• Color palette
• Content and Length of Video
• Music to use

Defining elements before setting up a motion design project

3) Defining a storyboard

A storyboard is the main timeline of the video itself. Here, I'll present all scenes. Each scene has to answer these questions:

• What is this scene showing?
• Why does this scene matters?
• How are these scenes related?

Defining all scenes in a motion project

4) Delivery of project

After this process, the motion design starts! This is the main deliverable:

FInal notes

This was the result of my 3 months course on Motion Graphics. I decided to use this new knowledge and apply it to a presentation for Song Concepts, a project I am in charge of their Design 🎶

All graphic elements, including logo, background images, fonts, and images have all been designed & created by me 🎨