Song Concepts is an innovative online music school dedicated to shaping artists through creative and immersive education, delving deeply into the artistry and structure of songcraft. In this showcase, I’m excited to share my motion graphics design work for Song Concepts, where I’ve brought their brand to life with movement, style, and purpose.

In this project, I guide you through the journey of creating a presentation video for Song Concepts. Each phase builds on the last, resulting in a cohesive and captivating final product.

A moodboard sets the tone, capturing the essence and emotions of the piece. This step ensures every element in the design supports a unified vibe and energy.

With the moodboard approved, I shape the project’s aesthetic identity by defining:

Typography

Graphic elements

Backgrounds

Color palette

Video Content and Length

Music choices to enhance the experience

The storyboard becomes the project’s heartbeat, mapping out each scene. Here’s where I make sure each part of the story answers these questions:

Once every element is set, the real magic begins: creating the motion itself. This stage is the culmination of all the work, and where the ideas take flight.

This project reflects the knowledge I gained over a 3-month deep dive into Motion Graphics. I applied this experience to craft a unique, custom presentation for Song Concepts, a brand for which I oversee all design. 🎶

From logos to backgrounds, fonts to images—every element in this video was designed by me to fit Song Concepts’ vision and style. 🎨