Branding, Social Media & Graphic Design | Song Concepts
Belén Alonso
Brand Designer
Graphic Designer
Web Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Song Concepts is an online music school, whose mission is to build artists by delivering a creative, high-quality education.
Main Logo. Minimal aesthetic, clear and simple to remember.
Currently in charge of all their Design needs, including: Branding l Socials Media l Website
Logo Design
The founder made an initial version of the logo (on the left). He had a clear idea, but the logo didn't fully reflect what he was looking for. Also, it had a really poor quality.
I used that initial draft, and redefined the concept and aesthetic.
Before and after.
It combines 2 elements: A circle as a representation for community-building, and an "audio-wave" effect, thus giving a meaning to the representation of the logo.
Website Design
I designed originally their website. It had a minimalist and functional aesthetic, combining a few amount of colors and fonts, with images that reflected their style. It was used for a couple of months.
Homescreen
After that, the founder decided to avoid Wordpress, and decided to use another Website builder (Payhip). Because of this, the website doesn't have the Design I made. The current one is being made by the founder.
All pages from the Website I designed
Access to their current Website
Social Media Design: Instagram
Exploring the color palette, and expanding the brand's limits.
Designing their socials gave me the possibility to expand their brand palette and fonts. Also, being an art school gives me tools to design according to that, while also being an institutional brand.
Posts:
Posts for Social Media
Planning their ig.
3 posts that represent 3 elements of music practice: Creation - Joy - Passion.
A representation of what each tutor offers.
Stories:
Collection of 3 stories explaining how lessons work.
Collection of Stories.
Mail Marketing Design
The design for the Mail marketing needed to be simple and easy to edit. The founder would use the basic structure and change the content, according to the message he needed to send".
It consists of:
Impactful header with logo on top.
Title and a main content area.
Ending section and CTA.
3 graphic elements that represent the brand.
Footer with info about the sender.
Mail marketing design
Biography Design
A complete, descriptive and dynamic biography of each tutor of the company (6). These are used on their website profile, and showcase their strengths, background and professional experience.
Biography of the Piano tutor.
Inside the Bio. Experience and Work.
