Branding & Social Media design | PRO Argentina & 2023 elections
Belén Alonso
"PRO" is a Republican Party from Argentina. They have a strong influence in the current politics. I took part on the design team that helped PRO express their ideas, and become visually appealing to their followers. In 2023 national elections, they got 6.2 million votes".
Social Media Campaigns:
Creating a visually engaging campaign of a political party is a titanic task. How to say critical things, without losing momentum? This question was always on our mind.
Every campaign had the mission to be visually strong, with the use of vivid colors, and images that reflect the situation described. We didn't want to be boring. Not at all. We wanted to captivate a young audience.
A modern, clear and inclusive feed
"Without journalism, there is no democracy" | Instagram campaign design.
Campaign supporting journalism and democracy
"Cuba elections: Their harsh reality" | Instagram campaign design.
Describing Cuba's problematics
"Inflation in Argentina" | Instagram campaign design.
Creating concern on Argentina's inflation
"PASO: Preliminary National Elections" | Crucial Dates.
PASO
"Countdown animation"
I did the graphics design, and a colleague was in charge of animating it.
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Posted Feb 6, 2024
PRO is a republican party from Argentina. I worked fo the national elections, where our candidate got more than 6 millions votes.
