Illustration | Berry App
Belén Alonso
Berry investing is a startup focused on making investing easy. I was asked to deliver 2 Illustrations that reflected their purpose, in a simple, gamified way. These will be shown in the Home Screen of the app they are building".
Illustration 1: Initial Stage
The client wanted a composition that shows an ATM and the congress of the USA. This idea reflected the simple use of Berry, and the possibility to access in US Stocks with ease.
Adding color and elements:
After the client delivered me their suggestions, I designed this elements.
Final work:
Complete illustration. In a gamified fashion, and with a clear purpose, the illustration is completed.
Illustration 2: Initial sketches
The client wanted to showcase "A phone-screen that emulates a window or portal. This portal would turn cash into stocks". This is what I came up with. I envisioned the idea of a game-portal that would take you to another dimension, and tried to reflect it here.
Process: Color - Elements
Some of the stocks drawn.
From a sketch to the final presentation
Final work:
The illustration showcases the purpose behind Berry. Turning cash into investments with just your phone.
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Posted Mar 14, 2024
Delivered 2 illustrations for this Startup. They reflect the ease-of-use and their purpose, with a gamified style and an aesthetic aligned to their branding.
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