PoolPal Logo Design
Belén Alonso
Values & Mission
The foundation of this redesign was PoolPal’s core mission: providing a secure, efficient, and user-friendly solution for managing pool access. The goal was to reflect safety and convenience through a clean yet inviting identity that resonates with both residents and property managers.
The previous logo lacked the energy and clarity PoolPal needed. The redesign brings a modern, dynamic, and approachable feel while keeping it minimal and functional. The rounded typography, friendly icon, and flexible color variations ensure strong brand recognition across digital and physical applications.
From color palettes to iconography, every element was designed for consistency and impact. The primary blue represents trust and reliability, while the vibrant green adds a fresh, tech-forward energy. The versatile logo variations ensure seamless adaptability across different formats.
A great brand identity should translate effortlessly across all touchpoints! The new PoolPal logo integrates smoothly into the app, website, Apple Wallet passes, and signage—ensuring a cohesive, polished user experience that strengthens brand presence.
Client: Adrian Mucha
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Posted Feb 27, 2025
Designed a modern, minimal, and fun logo for a pool management app, simple, fresh, and instantly recognizable for easy brand recall.
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Timeline
Jun 24, 2024 - Aug 6, 2024
