The foundation of this redesign was PoolPal’s core mission: providing a secure, efficient, and user-friendly solution for managing pool access. The goal was to reflect safety and convenience through a clean yet inviting identity that resonates with both residents and property managers. The previous logo lacked the energy and clarity PoolPal needed. The redesign brings a modern, dynamic, and approachable feel while keeping it minimal and functional. The rounded typography, friendly icon, and flexible color variations ensure strong brand recognition across digital and physical applications.