Lijo Gin :: Branding & Packaging Identity

Gin Lijo isn’t just a spirit — it’s a tribute. Born from a family nickname that bridges generations, Gin Lijo celebrates the enduring bond between grandparents and grandchildren. Every bottle carries the memory of shared moments, laughter, wisdom, and warmth — distilled into a complex, herbal gin crafted in Patagonia.

We were invited to design a visual identity that would reflect this story — a modern, heartfelt brand that honors tradition, nature, and the quiet magic of time spent together.

Gin Lijo stands apart from typical dry gins. Infused with nine botanicals including thyme, muña muña and elderflower, its herbal character is bold, aromatic, and easy to love. But what makes Lijo unique isn’t just the recipe — it’s the intention behind it.

This is a product that exists to evoke emotion:

The comfort of rituals passed down.

The strength of familial bonds.

The joy of discovering a new favorite drink that feels instantly familiar.

Positioning statement:

Gin Lijo is designed for a discerning yet down-to-earth audience — people between 35 and 50 who see preparation as part of the pleasure. They value quality, ritual, and storytelling. They’re not chasing trends — they’re looking for something with a soul.

Audience traits:

Lovers of well-made cocktails

Curious about botanicals and craft spirits

Appreciate products with authentic backstories

Tone of voice:

Warm, sincere, and inviting

Slightly playful, but always refined

More about connection than exclusivity

The visual identity of Gin Lijo was created to feel grounded, timeless, and quietly modern. Neutral tones, delicate typography and subtle detailing reflect the balance between craft and elegance. The brand draws from natural Patagonia: fresh air, herbs, mountains, stories shared by the fire.

Visual influences:

Herbal textures and soft color palettes

Minimal but rich design language

Natural materials and soft shadows

Keywords:

Gin Lijo seeks not only to produce a high-quality product — but to contribute to the culture of craft gin in Patagonia. It aims to become a regional reference, rooted in passion, feedback, and continuous refinement.

Long-term vision:

Promote the culture of artisanal gin

Create a community around slow, intentional enjoyment

Expand locally while staying true to its roots

Core values:

Quality as a promise

Authenticity in every drop

Passion as fuel

Excellence through feedback

The Gin Lijo identity was born from a deeply personal story — and that intimacy guided every design decision. From the logo composition to the narrative voice, the goal was to reflect the emotional depth of a handcrafted gin that feels like a legacy.

A product that connects the past with the present. And every pour, with a story.

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