Selrot - Logo & Brand Identity

We relaunch Selrot’s brand identity with a more dynamic, versatile and systematized design — one that could communicate the company’s work clearly across online and offline platforms.

Selrot is an industrial service company based in Bahía Blanca, Argentina, specializing in maintenance and repair of rotating equipment.

Founded in 2008, the company had grown in expertise and scope but lacked a brand identity that reflected its technical precision and operational excellence.

In 2021, they partnered with molamol.studio to elevate their brand presence and create a scalable identity system aligned with their core values.

Low brand recognition in a sector where trust and precision are critical.

A visual identity that felt outdated and inconsistent across applications.

The need to translate technical work into a cohesive, recognizable brand system that could adapt to uniforms, vehicles, machinery, documentation and digital channels.

We started with the geometry of the machinery itself — specifically the circular motion and symmetrical structures found in industrial bearings.

These inspired a modular, circular visual language that became the foundation of Selrot’s new identity.

Our process included:

Simplifying the concept of rotating equipment into a clean, minimalist mark.

Selecting a typographic system that felt sturdy and engineered.

Creating a visual system that could flex from technical documentation to social content and branded assets.

Selrot, a Bahía Blanca-based industrial services company. As a result of the rebrand:

They gained a scalable, recognizable identity system.

The new branding improved their visibility across client-facing materials and helped standardize their internal and external communication.

The system worked across digital platforms, printed materials, and physical spaces — increasing their professional presence in a highly competitive sector.

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