Brand & packaging designer for cosmetic & lifestyle brands
Brand & packaging designer for cosmetic & lifestyle brands
What if your favorite skincare brand got a Halloween makeover? 🕷️
For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? 👻
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A little packaging design appreciation 🌞
UluSoleil was one of my first big clients, and over time, I helped bring four of their products to life through packaging design.
This lip balm tube was all about balancing a delicate, feminine aesthetic with clear product communication, thoughtful typography, and functional packaging.
I’m still working on the full case study, but I wanted to share a little peek at the process!
More to come ✨
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Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
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🎬 Video Editing & Filmmaking Solutions ✨
Visually stunning UX/UI designs for web & mobile
- 5.0
- Rating
- 10
- Followers
Visually stunning UX/UI designs for web & mobile
Holistic UX/UI Designer for Hire
Holistic UX/UI Designer for Hire
Digital experiences that match your brand's real level
Digital experiences that match your brand's real level
2025 was the year I jumped into the unknown.
My first year as a freelancer wasn’t just about shipping work.
It was about learning how to build from value, not hours.
I worked with 15+ clients and agencies, leading projects end-to-end.
I shifted from hourly work to value-based projects, building a brand rooted in trust.
Becoming a Webflow Certified Partner was part of that process
not as a badge, but as validation of a more structured and intentional way of working.
2025 was about laying the foundation.
2026 starts with more focus, more ambitious projects,
and a clear belief that value is the only currency that matters.
Limited spots open for 2026 projects.
https://francobeltramella.notion.site/2c558ace698180f9a973c3fd14d72c7b
Franco Beltramella
Webflow Expert & Creative Developer
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Senior Motion Designer | Brand & Visual Storytelling
- $5k+
- Earned
- 6x
- Hired
- 4.9
- Rating
- 44
- Followers
Senior Motion Designer | Brand & Visual Storytelling
/High-craft
/Internet souls
/Ahead of the curve
/High-craft
/Internet souls
/Ahead of the curve
Olera · Social Media
Social as an extension of the brand, not an afterthought. We extended Olera's world into social, same palette, same organic textures, same restraint, alongside product photography that puts the Molecular Serum in use, on skin, in hand, in the everyday ritual it was designed for. One system, one story, across every touchpoint.
Follow the story at https://www.instagram.com/oleraskincare/
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Creative Designer | Web | UX/UI
It is an idea I've been thinking for a while:
Creating something new from my old papers and work once they become outdated like turning them and other things. Transform it.
I started by revisiting a series of hand-drawn letterforms that I created with a fineliner on cardstock while studying Morphology at university.
New tools help me develop my ideas and explore more deeply what I want to create. I’m still experimenting with new ways to combine art and design.
Let me know what you think! :)
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Hi! I wanna share this project, it's about: how can we Argentinize to the world? Well.... here it is! 🚀
Argentine icons—such as Martín Fierro, the choripán, the alfajor, fútbol, and more.
The whole concept was created to give people from around the world the opportunity to discover and learn more about Argentine culture🙌
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