Animated Brand Video for Insurance Company

The company didn’t have any audiovisual content to communicate its story and core values. The challenge was to tell its origins, history, present, and future vision in a short and clear way, highlighting its key differentiators: a highly personalized, close, and human approach to insurance.

This was a full end-to-end project, starting from concept development and scriptwriting. The visual identity was built from the existing brand guidelines, respecting its colors and tone. The process included design, illustration, full storyboard development, and animation. Voice-over was performed by Hernán Palma.

The goal was to translate abstract ideas into clear visual concepts, using typography purposefully, playing with brand colors, and maintaining a strong sense of rhythm throughout the piece.

Concept development and scriptwriting

Visual storytelling and narrative structure

Graphic identity adaptation based on existing branding

Design and illustration of all visual assets

Full storyboard creation

2D animation and motion design

Rhythm, pacing, and typography-driven animation decisions

Collaboration with voice-over talent