US Open - ESPN. It’s not tennis, it’s art.
Lisandro Natale
ESPN - US Open
This project features four illustrated frames created for ESPN’s US Open campaign, under the concept “It’s not tennis, it’s art.”
The goal was to reinterpret the energy and emotion of the tournament through an artistic lens — transforming athletic motion into expressive visual art.
While the direction aimed for a more emotional and creative tone, the work remained consistent with ESPN’s visual identity, respecting its typography, layout structure, and overall branding language.
I was responsible for the full design and illustration process, exploring color, composition, and gesture to merge the intensity of sport with the spontaneity of art.
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Posted Oct 14, 2025
This project was developed for ESPN’s coverage of the US Open, inspired by the slogan “It’s not tennis, it’s art.”
