Thangam Aval Mill had built a strong B2B reputation but was experiencing growth stagnation. Through deep user research we identified a significant and largely untapped B2C opportunity the business had never fully explored. Using the full design thinking framework — empathy mapping, journey mapping, buyer utility analysis, prototyping, and live customer testing — we redesigned the entire customer experience from entry to purchase.
The real problem was not the product. It was the experience surrounding it. Narrow pathways, no price boards, confusing navigation, a single hidden QR code, and zero brand identity were silently pushing walk-in customers away.
After prototyping and testing with real customers we achieved 70% customer adoption of the redesigned journey, reduced purchase time by 33%, drove 60% combo product uptake, and eliminated all navigation complaints post-redesign. A complete growth strategy roadmap and strategic cascade was delivered for sustainable B2C expansion.
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129
Ed-Tech Market Entry Strategy & Go-to-Market Playbook (Business Presentation for the Board of Directors)
Project Overview
This engagement supported an Ed-Tech company through a pivotal growth phase, developing a comprehensive Market Entry Strategy and Go-to-Market (GTM) playbook to guide expansion into two new regional markets. The engagement culminated in a board-level strategic presentation, translating complex market analysis and execution planning into a clear, decision-ready narrative for senior stakeholders.
0
183
Developed clear and audit-ready process documentation, including process narratives, flowcharts, SOPs and Risk Control Matrices (RCMs). Simplified complex business processes into structured documentation that improved operational clarity, standardization and supported audit and compliance requirements.
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44
Role: Data Visualization Lead
Description: Led a 4-member team at Infosys Springboard to transform 10,000+ rows of raw consumer data into an interactive sentiment-tracking dashboard. By unpivoting datasets and creating custom DAX measures, I identified a 25% surge in negative feedback related to product packaging, providing actionable insights for R&D.
Tools: Power BI, Power Query, DAX, Excel.
Impact: Awarded "Best Project" (1 of 6) for technical depth and business relevance.
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63
