Nikhita Prathap
Filmmaker | Screenwriter | Creative Director | AI Visualiser
New to Contra
Nikhita is ready for their next project!
After 10 years in advertising, I know exactly what a shoot like this used to cost.
Studio. Lighting setup. Cinematographer. Assistants. Art director on set. Post. By the time you wrapped, you were looking at $1,200 to $2,400 for a single product campaign.
I shot both of these without a studio. Without a crew. Without a cinematographer.
Just the product, my eye, and AI for the renders.
The cost? A quarter of that. Maybe less.
But here's the thing nobody tells you - this isn't something anyone can do. I spent years learning why lenses behave the way they do. How light wraps. What makes a frame feel expensive. That's not AI. That's filmmaking. The tool just lets me execute it alone.
What used to take a full production day now takes me an afternoon. And the output - you can see it.
If you're a D2C brand spending big on product shoots, there's a smarter way to do this now. One that doesn't compromise on quality.
This is what I offer. And it starts at a fraction of what your last shoot cost.
📩 DM me or book through Contra.
#ProductPhotography #BrandFilm #CreativeDirection #D2CBrands #AIRendering #Filmmaking #Contra #FreelanceCreative
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This is for the founders who know they're building something worth believing in, and need someone who can put that into words.
Not just a name. Not just a tagline. The entire creative foundation your brand lives inside - so every campaign, every piece of copy, every word on every surface feels like it came from the same place.
That's what a brand world does.
Full scope: narrative, voice, naming, copy across 5 touchpoints, and a launch campaign. Let's build yours.
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A great brand film isn't about the product. It's about the feeling the product lives inside.
I've written and directed across commercial and narrative formats: ads, brand films, short films, founder stories. I understand both the pitch room and the production floor. The scripts I write are built to actually be made, not just read well in a deck.
Concept. Script. Shot direction. All in.
Book through Contra or DM to talk.
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Most brands have content. Very few have a campaign.
The difference is an idea - one thought that makes every execution feel like it belongs to the same world. I've built those ideas for national brands across digital, social, OOH and film.
You come in with a brief, a budget, or even just a problem. You leave with a campaign that has something to say.
2 full concepts. Hero copy. Formats ready to run.
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Your brand's name is the first thing people judge. Make it count.
I've spent 8 years building brand identities across food, fashion, retail and lifestyle - and the brands that last all have one thing in common. They knew exactly what they were before they launched.
If you're starting something new, relaunching something old, or realising your name just isn't doing the job anymore - this is where we start.
3 name directions. 1 tagline each. A voice that knows who it's talking to.
DM me or book through the link.
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Every high-end restaurant needs a story before it needs a chef. I wrote that story; concept to copy, for a fine dining space in Bangalore.
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On the occasion of Women's Day we created this film for MTR, a leading household brand in India.
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