Helping brands grow with strategic marketing visuals
Helping brands grow with strategic marketing visuals
The best part of this website might be the page nobody is supposed to see.
About 4 months ago, we launched the new website for STORY Design Amsterdam.
STORY is all about giving homes personality, so we wanted the website to have some too.
Including their 404 page.
Naturally, I put the owner's dog on it.
If you end up on the wrong page, you might as well enjoy it.
But the fun details only work if the website itself does too.
Before the launch, most of their website traffic came through Instagram.
Today, around 60% comes from Google.
And now we've taken the next step by adding a little shop, so people can buy their kitchen handles directly from the site.
Next up: a great about us page; photoshoots are already planned.
I don't design websites that often.
But when I do, I don't want to create something that could belong to any business.
It should feel like their business. Do you think I achieved that?
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Strategic Branding & Design for Lifestyle Brands
Strategic Branding & Design for Lifestyle Brands
Web Design/ Branding/AI implementations 🌐
Product and Web Design, UI/UX, Motion Design, Framer, Rive
Product and Web Design, UI/UX, Motion Design, Framer, Rive
Sometimes it's hard to find a parking space, especially when you're in a hurry to go to see your favorite movie.
The Gray Man is not my favorite movie, just in case 😂
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Branding & Visualization
Art Director & Senior Motion Designer
Brand & Web Design for B2B and Professional Services
Estetik Pro Rebrand
Earlier this year, after giving a branding lecture for the Estetik Pro community, I was invited to redesign their visual identity.
Estetik Pro brings together female founders of salons and companies providing professional beauty services, so the new identity needed to feel more polished and contemporary while still working for a very diverse professional community.
It was a relatively small rebranding project, but one that quickly grew into a much wider visual system.
This week, the new identity was brought to life at their annual congress, and I’ll share more of the event branding and how we translated the rebrand across the full conference experience in the next posts.
And maybe I should share the before & after too 👀
#Rebranding #BrandDesign #VisualIdentity #CreativeDirection #EventBranding
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Fintech for agriculture doesn’t have to look earthy, heavy or industrial.
With Fluna, the goal was to create something more premium, distinctive and forward-looking, while still feeling relevant to the market it serves.
What I value most about this project is its longevity. I created this identity four years ago, and the client is still using the logo and visual system today.
For me, good taste in branding is not about following a visual trend. It’s about making choices that still feel right years later, and building a system strong enough to evolve with the company.
#BrandIdentity #BrandDesign #CreativeDirection #FintechBranding
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Some of the strongest Meta creatives I’ve designed are not the ones I’d call the most visually restrained.
Working closely with Nutrafine, I’ve created 200+ Meta ad creatives across several European markets. And one thing became very clear: performance design has to respond to the market, not just the brand.
When Nutrafine expanded into France, we adapted more than the language. We adjusted the offer framing, visual density, product-benefit hierarchy and overall creative direction to better reflect local shopping behaviour and aesthetic expectations.
Some of the creatives that converted especially well ended up being more text-heavy, bold and “poppy” than my natural design instinct would suggest. But that’s the point.
Good performance design is not about forcing your preferred aesthetic onto every market. It’s about knowing when to move beyond your default visual instinct in order to support attention, conversion and sales.
#PerformanceCreative #MetaAds #ArtDirection #BrandDesign #CreativeStrategy
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Art director: Branding design n strategy and UI/UX in 7 days
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Art director: Branding design n strategy and UI/UX in 7 days
