Zanda, a renowned fitness trainer and nutrition coach in Latvia, had developed a comprehensive training, nutrition and wellness program “ImPulse” for busy, educated women. The challenge was to create a visual identity that was not only friendly but also bold and sexy, reminiscent of the top sports clubs in LA and NY, while capturing the essence of movement, energy, and physical activity.

Client: Zanda Zariņa Rešetina, im-pulse.lv In collaboration with: planktones.studio

Branding │ Visual Identity │ Brand Assets │ Branded Content │ Brand Guidelines

We crafted a cohesive visual identity that amplified brand recognition and consistency across all platforms. Our efforts helped Zanda successfully launch her program, significantly boosting brand awareness and recognition, and laying a strong foundation for ImPulse’s long-term growth and engagement.

Logo is centered around a “ball” symbol, representing the “impulse” for motion and activity. This emblem powerfully conveys the brand’s promise – to ignite a lifelong passion for an active and holistic lifestyle. The tagline, designed to be both flexible and playful, further enhances the brand’s approachable nature.

The brand’s graphic motifs, featuring dynamic lines, symbolize breath, exhalation, and pulse rates during various physical activities. These motifs ebb and flow in intensity, with soothing, low-contrast patterns for calming practices like yoga, and electrifying, high-contrast patterns for vigorous workouts. This dual approach ensures the visual identity encapsulates both serenity and vitality, perfectly reflecting the diverse activities within the program.

A year after our initial collaboration, Zanda reached out to extend her brand’s visual identity to Instagram post templates. We ensured that every social media interaction remained consistently on-brand, thereby enhancing her online presence.

The visual identity we developed for ImPulse has significantly elevated the brand’s presence in the competitive fitness and wellness industry. Despite being a relatively new entrant in the market, ImPulse has achieved some notable milestones.

✦  Enhanced brand recognition and foundation for long-term success  ✦  Social Media growth  ✦  Increased website traffic  ✦  Continued collaboration