Where innovation meets tradition, in the heart of Barcelona's historical old town, nestled next to the iconic Picasso museum, #Bubita is an 100% Plant Based Concept restaurant dedicated to vegan food and drinks. It’s is a popular spot in Born, one of the trendiest neighbourhoods of the city, where Spanish culinary traditions are reimagined with a plant-based twist.

The new restaurant menu design aims to capture #Bubita's essence - the culinary experience, the Spanish flair and the charming, quirky decorations exposed all over the place. The speciality of the House is a large variety of Sangrias, made of selected wines, fresh fruit and spices to highlight the Mediterranean aromas. Each Sangria has its own unique character and the design of menu was tailored to showcase the individuality of each of them.

Client: #Bubita Sangria Bar, www.bubita.es Year: 2024

Editorial Design │ Creative Direction │ Graphic Design │ Typography

Since the house specialty is an exquisite variety of Sangrias made from handpicked wines, fresh fruit and aromatic spices, I proposed to highlight the individuality of each Sangria. Each one got its own “mini-branding” with a special typography treatment, showcasing its unique character. To add an extra dash of charm and storytelling, we finished the menu design with the cover page of collage of iconic women characters in history, after whom each Sangria is named. The fusion of design and narrative invites guests to savor not just the flavors, but all the stories behind every sip.

Roberto and his team were thrilled with the results. The new menu not only showcased their culinary innovations more effectively but also reinforced #Bubita’s unique brand identity. With its fresh and cohesive look that perfectly aligned with the restaurant’s values and aesthetic, the menu significantly boosted customer satisfaction and loyalty. The design was such a hit that many customers asked to buy the menu as a souvenir – a true testament to its appeal and the deep connection it fostered with the restaurant’s clientele. This successful revamp set #Bubita apart in Barcelona’s competitive restaurant scene, attracting more tourists and locals alike, and driving sales during the peak season.