In a Matcha Mood: Brand Atmosphere & Story
Ariadna Giménez
Complete brand identity system for a mindful matcha brand, from concept to consumer touchpoints. Developed AI-generated illustrations that feel authentically hand-drawn, created a memorable whisk logo, and designed packaging that stands out in the competitive wellness market. This project demonstrates my ability to build cohesive brand experiences that resonate emotionally with target audiences.
A business card design inspired by traditional Japanese craftsmanship. The hand-drawn whisk illustration serves as a symbol of matcha's slow and mindful preparation.
The whisk icon is the logo. It's an expressive yet calm gesture, a quiet celebration of that special moment when you’re in a matcha mood. It symbolizes the joy of putting your whisk up, ready for some me-time, some ritual.
A color palette inspired by nature, blending earthy greens, soft whites, and grounding tones. This palette reflects the calm and intentional nature of matcha rituals.
Source Sans was chosen for its clean, minimal design that balances the organic, hand-drawn elements of the brand. Its simplicity creates space for the illustrations and whisk logo to shine, while still feeling approachable and grounded.
A series of illustrations depicting the delicate ritual of matcha, AI-generated. Each drawing embraces the imperfect beauty of hand-drawn strokes, reinforcing matcha’s artisanal and meditative essence.
A branded to-go cup designed to bring the matcha ritual wherever you go. The whisk logo stands proudly, a symbol of calm, joy, and mindful moments. Whether you're at your desk or on the move, it’s a gentle reminder to pause, breathe, and savor the moment.
Logo for the profile image and hand-drawn illustrations for the highlights.
Like this project
Posted Mar 20, 2025
"In a Matcha Mood" blends calm rituals with AI-generated illustrations, a joyful whisk logo, and earthy tones to celebrate slow, mindful moments.
Likes
6
Views
70
Timeline
Mar 19, 2025 - Mar 20, 2025
