For the launch of Dolores Redondo's bestselling novel, "Las que no duermen", I was commissioned to produce a full suite of video assets—from broadcast TV spots to giant Digital Out of Home (DOOH) displays. The samples below showcase the project during the simulation and approval stage. One of the challenges was  adapting the motion design for the Callao giant screens in Madrid. This required a lot of typography adjustments, a bit of custom kerning, and contrast compensation to overcome the LED pixel pitch and light bleed, to ensure legibility from street level and at several distances.

This proposal features an anamorphic 3D simulation, simulating the physical architecture of the building to create a forced perspective where the book visually "breaks out" of the screen.

Extending the DOOH campaign into Madrid's subway system, I produced and adapted the narrative of the visual assets for the immersive panoramic screens at the Gran Vía Metro station. I delivered a custom 5160 x 960 resolution canvas that required both a total rebuild of the original designs from the publisher and motion flow to suit the ultra-widescreen aspect ratio of the subway screens. 

To complete the campaign , I produced a full "suite" of highly optimized social media assets, including Instagram Reels, Stories, and ultra-short YouTube Bumpers. Adapting the narrative across multiple aspect ratios and durations required a tailored approach. The most demanding deliverable was the 6-second YouTube bumper format, which required precise narrative compression—distilling the tension of the book into a micro-narrative that captures the viewer's attention instantly before the 'Skip Ad' button appears.