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Cover image for Vetra — Natural Skincare Brand
Vetra — Natural Skincare Brand Identity & Visual System Most skincare brands default to clinical white or earthy brown the shelf is full of both, and neither stops the scroll. Founders positioning a natural skincare line get trapped between looking too organic or too sterile; neither builds the desire that converts a first-time buyer. The Solution: We designed Vetra, a full brand identity system for a natural skincare line targeting women who want clean beauty without compromise. Built on a sage-to-cream color ramp, Achemost serif, and a botanical leaf mark every touchpoint from product tube to campaign portrait lives in the same visual world without needing explanation. What we focused on: Color Palette: Four-stop gradient from off-white cream through sage to deep forest green warmth at light tones, authority at dark. Achemost Serif: High-contrast display typeface used across wordmark and headlines; luxury-legible at every scale. Logo Mark: Minimal leaf silhouette paired with the Vetra wordmark holds as a standalone icon or embossed on packaging. Product Card: Rounded sage card with cream tube, linen pouch, 4.5-star rating, 11.5k reviews, and "Explore Now" CTA. Campaign Portrait: Studio photo with tagline "Smooth as silk, pure as nature" brand voice and visual direction in one frame. Tools: Figma and Jitter
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