Ortho Brand System/Brand Book
Umme Habiba
Ortho – Where Health Meets Technology
This project was built around the idea that healthcare design should feel structured, intelligent, and human. Ortho is a modern health tech brand focused on orthopedic wellness and intelligent care. The goal was to create a brand identity system that feels trustworthy, innovative, and harmonious — achieved through a logo constructed using the Golden Ratio, supported by a calm and balanced visual language.
Brand Book/ Style Guide
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Posted Jul 28, 2025
Ortho is a modern health tech brand with a clean, human identity—built on the Golden Ratio to reflect trust, balance, and intelligent orthopedic care.
