CROWN – Rule Your Work
Umme Habiba
1 collaborator
CROWN – Rule Your Work
CROWN is an AI-powered project management Copilot that streamlines team workflows, prioritizes tasks, and predicts roadblocks before they happen. Think of it as your AI Chief of Staff—guiding productivity, reducing burnout, and giving your team back control. While others give you tools, CROWN gives you command-
Rule Your Work.
Before moving into digital, I started with quick pencil sketches to explore the core idea behind CROWN — a symbol of leadership, clarity, and intelligent control. I experimented with geometric crown shapes, merging them subtly with elements of a control panel to reflect its AI-powered functionality. Through several iterations, I landed on a bold, minimal mark that balances authority and simplicity — a true reflection of what CROWN stands for: command, focus, and future-ready workflow management.
Logo Sketching Process
Once the core concept was finalized from sketches, I moved into the digital construction phase. Using a precise grid system, I built the logo with clean geometric shapes to ensure balance, scalability, and clarity across all sizes. The crown was constructed using sharp angles and symmetrical spacing, symbolizing structure and control. Every point and curve was refined to maintain visual strength while keeping the mark minimal and modern — a perfect reflection of CROWN’s AI-powered command and clarity.
Logo Construction
To ensure flexibility and consistency across all brand touchpoints, I designed four logo versions: the full logo (icon + wordmark) for primary use, a bold and recognizable icon for app usage and favicons, a simplified submark ideal for small spaces and social avatars, and a clean wordmark for contexts where typography needs to stand alone. Each version is crafted to maintain brand impact across digital and print applications, while keeping the visual identity cohesive and adaptable.
Logo Styles/ Logo Variations
Logo Variation Quick Filps
CROWN’s branding is designed to be commanding yet calm, futuristic yet familiar. It speaks to leaders who want control without chaos. This is a brand that doesn’t just manage work — it rules it.
Icon Safe Zone & Usage Mockup
Wordmark Logo Usage
Safe Zone & Usage Example for Full Logo
Submark Construction
Brand Book/ Brand Style Guide
Brand Book Representation Mockup
My Branding Process – Step by Step
Every brand starts with a story. I follow a structured, creative flow to bring that story to life:
Discovery → Research → Mindmap → Sketching → Digitalize → Color & Type → Brand Style
From idea to identity, each step builds on the last — ensuring the final brand is thoughtful, visually strong, and strategically aligned.
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Posted Jul 19, 2025
Developed a brand identity for CROWN, an AI-powered project management tool.
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