Foody – Playful Branding for a Snack-Loving World

Foody is a cookie and snack-based brand designed to evoke joy, appetite, and approachability. This branding project explores a bold, fun, and modern identity system — from logo and color palette to packaging and visual storytelling.

The goal was to create a design that feels delicious at first glance, appealing to both kids and adults who love treats with personality. Using playful typography, warm tones, and bento-style compositions, the visual language captures the essence of indulgence, nostalgia, and fun.

Every brand starts with a story. I follow a structured, creative flow to bring that story to life:

From idea to identity, each step builds on the last — ensuring the final brand is thoughtful, visually strong, and strategically aligned.