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Foody – Playful Branding for a Snack-Loving World
Umme Habiba
Welcome to FOODY Branding!
A Bentobox Representation for FOODY Branding
Foody – Playful Branding for a Snack-Loving World
Foody is a cookie and snack-based brand designed to evoke joy, appetite, and approachability. This branding project explores a bold, fun, and modern identity system — from logo and color palette to packaging and visual storytelling.
The goal was to create a design that feels delicious at first glance, appealing to both kids and adults who love treats with personality. Using playful typography, warm tones, and bento-style compositions, the visual language captures the essence of indulgence, nostalgia, and fun.
Brand Identity/ Logo Sketch to Building Process At a Glace
Color scheme for Foody
Fonts across all plateforms
My Branding Process – Step by Step
Every brand starts with a story.
I follow a structured, creative flow to bring that story to life:
Discovery → Research → Mindmap → Sketching → Digitalize → Color & Type → Brand Style
From idea to identity, each step builds on the last — ensuring the final brand is thoughtful, visually strong, and strategically aligned.
My Branding Process
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Posted Jul 10, 2025
Developed a playful brand identity for Foody, a snack brand. This project includes: • Logo Identity • Packaging Design • Brand Style Guide • Social Visuals
Likes
2
Views
8
Timeline
May 19, 2025 - Jul 8, 2025
Clients
Foody
