Annual Global Conference Event 2023 - Optimizely

Opticon is Optimizely’s flagship annual conference, bringing together marketers, product leaders, and digital innovators to explore the future of experimentation and digital experience. My role centered on extending the event identity into a wide range of static applications, both digital and physical. I designed assets for social channels and paid media campaigns, created large-scale screen graphics for the live experience, and developed print materials that supported the conference environment.