I designed the brand identity for Welly, a healthy gummy brand aimed at young people, with the goal of making wellness fun and approachable. Instead of feeling like medicine, Welly treats vitamins as a tasty, enjoyable experience, blending health with indulgence. The brand’s vibrant visuals, playful tone, and modern packaging encourage daily use while appealing to a youthful audience who values both health and flavor. The identity bridges the gap between functionality and fun, making Welly a brand that people are excited to engage with every day.