Oruma Brand Identity & Packaging Design

Oruma is a drinking cacao brand made for people who want their daily ritual to feel unhurried. I designed the full identity, from the logo and illustration to packaging and stationery, around a single feeling: rich, round and unhurried. The result looks handmade, warm and quietly premium.

Cocoa brands usually lean on childhood nostalgia or flat, generic “healthy” cues. Oruma needed to sit somewhere more grown-up: artisanal and calm, but still inviting. The identity had to feel crafted by hand, suit a natural product and work across kraft pouches, printed labels and premium paper.

The brand idea is slowness as a pleasure. Drinking cacao is something you prepare, pour and sit with, and every design choice supports that pace. Warm, deep colour, tactile texture and generous space make the brand feel like a pause in the day.

At the centre of the identity is a fox curled into a circle, nose resting against a cacao pod, tail wrapped around it. The fox suggests warmth, instinct and quiet cleverness, and the curled form gives the mark a soft, protective feeling. The circular shape also echoes the roundness of the product itself (“rich / round / unhurried”). I rendered it in a block-print style with uneven edges and fine carved lines, so it feels hand-pressed rather than digital.

The palette is inspired by cocoa itself, from raw powder to roasted pods. Gradients from amber to maroon give flavours and surfaces a sunset-like glow.

Three kraft stand-up pouches share a single label format, with the colour doing the work of telling flavours apart:

Classic Cacao (maroon): Rich & Round

Cinnamon Dusk (terracotta): Warm & Spiced

Orange Glow (amber to maroon): Bright & Mellow

The business cards show the brand’s tactile side. One side has the fox embossed into deep maroon stock, with no ink at all, which gives a quiet, premium feel. The other has a warm amber-to-maroon gradient with the wordmark in a soft cream. Both sit against a marbled, cocoa-toned backdrop that echoes the swirl of cacao in a cup.

Oruma has a distinctive, cohesive identity that feels artisanal and calm, with enough warmth to be inviting. The fox gives the brand a memorable character, the palette makes it feel like cacao and the system is built to grow into new flavours and products.

Services: Brand Identity · Logo & Symbol Design · Illustration · Packaging Design · Stationery · Brand Mockups