AI-generated product video that turns a bad hair day into a confident, sun-lit glow-up.
This is a short-form AI video ad for a volumizing hair spray. I built it to show how AI video can deliver the polish of a studio commercial, with a real narrative arc, believable performance and a clean product reveal, at a fraction of the usual time and cost.
Creative Direction
Performance: Natural, expressive acting with clear emotional beats. It reads as a real person talking to a friend, not a model posing.
Lighting & colour: Cool, neutral interiors for “before” and golden-hour warmth for “after”. The burgundy top and gold jewellery tie into the product’s colours.
Product placement: The can is shown clearly at the right moments, in hand and in use, without overwhelming the story.
Framing: Close, centred, vertical-friendly composition made for social feeds.
Process
Wrote the script and shot-by-shot storyboard
Generated the base shots and kept the character’s face, hair and styling consistent across scenes
Animated the performance, including expressions, hand movement and the spray action
Refined the before/after hair transformation so it reads as one continuous moment
Colour graded the two environments to separate “problem” from “payoff”
Edited for rhythm, trimmed to about 17 seconds and exported for social
What This Shows
Consistent character and product across multiple scenes
Realistic hands, hair and skin, the hardest parts of AI video
Narrative pacing and emotional performance in a very short runtime
A fast, scalable route to ad creative. Hooks, settings and talent can be swapped without a reshoot.
A polished, scroll-stopping ad that sells the transformation in seconds. The same approach works for UGC-style ads, product launches, A/B-tested variants and campaign localisation.
Services: AI Video Production · Ad Concept & Scripting · Character Consistency · Motion & Performance · Colour Grading · Video Editing
Like this project
Posted Oct 23, 2026
Produced an AI video ad for a volumizing hair spray. AI Video Production · A polished, scroll-stopping ad that sells the transformation in seconds