We turned Sorcero’s fragmented design patterns into a living system.
One source of truth across 4 platforms, 6 teams, and a growing AI-driven product suite.
Design became invisible. Momentum became visible.
More to come soon.
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OK...how come NO ONE expressed how straightforward and awesome jitter is!?
We just started playing around with it, and it's a game changer
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We’ve been quietly refreshing The Switch Is On: evolving how the brand looks, feels, and speaks.
The updated system introduces a more grounded tone of voice, cleaner visuals, and a refreshed logo family designed to carry across programs, states, and partners.
It’s still the same mission, helping people make the switch to clean, electric living: just with a sharper identity to match where the movement is headed.
⚡ New tone. New visuals. Same purpose.
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Almost ready to launch the refreshed brand for the Switch Is On: very excited with the output