Brand Kit Design
Emily Earll
Description:
I developed a comprehensive Brand Kit for Paragon Bioservices, aiming to modernize their brand identity and enhance their market presence. This project involved creating a cohesive visual language that reflects Paragon's commitment to innovation and excellence in the biotech industry. The Brand Kit included custom logos, a refined color palette, typography guidelines, and a detailed brand manual, ensuring all elements aligned with the company's mission and values.
Strategy:
Brand Assessment:
Conducted an in-depth analysis of Paragon Bioservices' existing branding and market positioning.
Identified key strengths, weaknesses, and opportunities to enhance brand perception.
Research and Inspiration:
Researched industry trends and competitor branding to gather insights and inspiration for the new visual identity.
Created mood boards to visually communicate concepts and themes that resonate with the target audience.
Logo Development:
Designed multiple logo concepts that encapsulated Paragon's core values and mission.
Incorporated feedback from key stakeholders to refine the selected design into a versatile logo suitable for various applications.
Color Palette and Typography:
Developed a modern color palette that reflects innovation, professionalism, and trust—key attributes for a biotech brand.
Selected typography that enhances readability while aligning with the brand’s personality.
Brand Guidelines Manual:
Created a comprehensive brand guidelines document detailing the proper usage of the logo, colors, typography, and visual elements.
Included examples of applications across various platforms to ensure consistency.
Digital and Print Assets:
Designed collateral such as business cards, letterhead, and marketing materials, ensuring all elements adhered to the new brand identity.
Developed social media graphics and templates to enhance Paragon's online presence and engagement.
Implementation Support:
Collaborated with internal teams to ensure a smooth transition to the new branding across all channels.
Provided training and support to staff on brand usage and guidelines, fostering a unified brand experience.
Outcome:
The new Brand Kit successfully revitalized Paragon Bioservices' visual identity, enhancing brand recognition and trust among stakeholders. The cohesive design elements improved their marketing materials, leading to increased engagement and a stronger market presence in the biotech industry.
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Posted Oct 15, 2024
Developed comprehensive brand kits for clients, including logos, color palettes, typography guidelines, and brand guidelines to ensure cohesive brand identity.
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Clients
Paragon Bioservices
