As the Brand Design Specialist at Catalent, I led initiatives to enhance the company's visual identity across various platforms. This involved creating cohesive branding elements, including logos, marketing materials, and digital assets that aligned with Catalent's mission and values. By implementing user-centered design principles, I ensured a seamless brand experience that resonated with both clients and stakeholders. My collaborative efforts with cross-functional teams helped drive brand consistency and increased engagement in marketing campaigns.

Logo and Visual Identity – Developed a refined logo and visual assets that represent the brand’s values and mission.

Marketing Collateral – Created brochures, flyers, and other promotional materials to effectively communicate brand messaging.

Digital Assets – Designed graphics for the website and social media platforms to enhance online presence.

Brand Guidelines – Developed a comprehensive brand manual outlining usage standards for logos, colors, typography, and other elements.

Presentation Templates – Designed PowerPoint templates for internal and external presentations, ensuring brand consistency across communications.

Brand Strategy Development

Graphic Design and Visual Identity

User-Centered Design Principles

Cross-Functional Collaboration

Marketing Campaign Support