Design Sprint: ESCO Token
How do you build a brand for a business most people can't explain?
ESCO Token is built to become the standard behind Europe's Digital Product Passport: the system that will track what a product is made of, where it came from and where it goes next. Necessary, regulated, and completely abstract for most people.
One sprint. Zero to an identity that works:
- Micro-design style: restraint over noise, shaped by European design discipline.
- Wordmark and symbol built to hold up anywhere.
- Full brand identity.
- Landing page ready for the go-to-market.
When a business is hard to explain, the brand has to do the talking.
Teaser below.
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* Micro case study
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Some projects never launch, like islands that never appear on maps.
What goes unseen still leaves a mark. Today, WAIRE emerges from the mist.
I'm working on a platform that's helping companies become part of data spaces and share their data keeping full control who can see what. It's interesting how process of product design changed. Just year ago Figma was my everyday tool. Now I use code editor with AI to directly design on top of backend. This way I know technical constraints and can build frontend collaborating with developers and moving much faster than before. It's amazing really. Who else is amazed with all these new changes?
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