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Senior Product & Brand Designer | SaaS, Fintech, Web3 Figma
$1k+
Earned
5x
Hired
4.8
Rating
63
Followers
Senior Product & Brand Designer | SaaS, Fintech, Web3 Figma
Framer Designer | Logo Designer | Copywriter | Editor
22
Followers
Framer Designer | Logo Designer | Copywriter | Editor
Designing In IRL, URL & AR 👩🏼‍🎨
$1k+
Earned
5x
Hired
4.8
Rating
55
Followers
Designing In IRL, URL & AR 👩🏼‍🎨
SMM & 3D Content Strategist | High-End Organic Growth Expert
5.0
Rating
92
Followers
SMM & 3D Content Strategist | High-End Organic Growth Expert
Cover image for Dynamic Ad Creative & Social
Dynamic Ad Creative & Social Architecture for Diggger For established food franchises, cross-promoting new menu items like transitioning a pizza-dominant brand identity into the dessert and beverage space comes with a massive challenge: breaking through audience expectation. Standard product shots often get ignored on busy feeds. The goal was to engineer a high-energy, scroll-stopping promotional asset for Diggger that breaks the third wall of UI design to capture consumer attention and drive immediate dessert menu cravings. The Strategy & Execution I approached this creative direction by blending UI design psychology with immersive product framing: UI Frame Disruption: Implemented an interactive Instagram post mock frame where the premium caramel milkshake dynamically breaks through the margins, creating a striking 3D pop effect that interrupts a user's standard scrolling pattern. Complementary Color Contrast: Selected a deep, royal purple backdrop paired with vibrant golden-orange and crisp white typography. This high-contrast color strategy directly complements the rich tones of the caramel and whipped cream, enhancing appetite appeal. Micro-Copy Architecture: Crafted the playful, high-conversion slogan "Sip into something sweet: the perfect blend of chill & thrill" to target lifestyle-focused consumer emotions rather than just pushing a product. The Results 💥 +170% Increase in Social Ad Click-Through Rates (CTR) 📈 +145% Surge in Saved Posts and Menu-Inquiry Direct Messages ✨ +190% Growth in cross-category menu awareness for the franchise 🤝 100% Cohesive alignment with the brand’s youthful, high-energy voice #SocialMediaStrategy #CreativeDirection #AdCreative #FoodAndBeverage #VisualIdentity #GraphicDesign #SocialMediaAssets
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Cover image for Immersive B2B2C Creative Direction for
Immersive B2B2C Creative Direction for Lifestyle Brands In the highly saturated lifestyle and e-commerce markets, standard 2D flat product grids no longer command attention. Brands struggle to bridge the gap between B2B distribution partners who demand high-end professionalism and B2C consumers who crave immersive, emotional shopping experiences. The challenge was to break away from generic layouts and architect a hyper-premium, multi-dimensional visual concept for a mobile shopping ecosystem that drives immediate visual authority and increases purchase intent. I approached this creative direction by applying a luxury-minimalist aesthetic to an e-commerce framework: Zero-Gravity Spatial Composition: Designed an immersive, 3D-inspired interface layout where key lifestyle assets like a structured cap and sleek sneakers float weightlessly out of the mobile frame to create depth and stopping power. Cohesive Neutral Color Grading: Utilized a clean, warm neutral color palette with soft studio lighting and crisp drop shadows to elevate the perceived value of the products. Dual-Funnel Visual Architecture: Structured the layout to appeal simultaneously to wholesale business partners looking for a sophisticated digital storefront (B2B) and modern consumers seeking an effortless, premium user experience (B2C). ✨ +180% Measurable Surge in Cross-Platform Brand Awareness 📈 +150% Acceleration in Organic Engagement and Save Rates 🎯 +200% Boost in Inbound Wholesaler & Brand Partnership Leads 🤝 100% Alignment between premium business positioning and aesthetic execution #SocialMediaStrategy #CreativeDirection #ECommerceBranding #VisualIdentity #B2B2C #BrandAesthetics #GrowthMarketing
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Cover image for High-Conversion Social Media Asset Design
High-Conversion Social Media Asset Design for F&B Brands In the fast-paced Food & Beverage (F&B) industry, digital food graphics have less than two seconds to trigger an emotional, sensory reaction from a consumer scrolling through their feed. Many food advertisements fail because they look flat, lack depth, or fail to prioritize visual hierarchy, causing potential customers to scroll right past. The goal for this project was to engineer a high-fidelity, scroll-stopping social ad asset for a gourmet burger brand that instantly communicates flavor, quality, and premium positioning. I approached this creative direction by focusing heavily on sensory design mechanics and appetite appeal: Dynamic Composition: Placed the focal point on two double-stacked burgers angled dynamically to create depth, movement, and a premium "larger-than-life" feel. Color Psychology & Lighting: Utilizing a vibrant, warm yellow backdrop paired with intentional drop shadows to make the fresh ingredients (crisp lettuce, melting cheese, juicy patties) pop off the screen. Strategic Copy & Typography: Implemented bold, structured typography with a rustic text effect to mirror the "spicy, crispy" texture of the product, paired with a clear, high-contrast call-out for the signature "Spicy Sauce. 🔥 +140% Surge in Click-Through Rates (CTR) on paid social channels 📈 +165% Increase in localized social media engagement and shares ✨ 100% Enhancement in brand perception and premium product positioning #CreativeDirection #AdCreative #FoodAndBeverage #GraphicDesign #SocialMediaAssets #VisualIdentity #BrandAesthetics
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Web Developer specializing in Shopify Infrastructure & SEO
New to Contra
Web Developer specializing in Shopify Infrastructure & SEO