Ushqim - Branding by Asna Khan

Ushqim - Branding

Asna Khan

Brand Designer

Graphic Designer

Logo Designer

Adobe Aero

Adobe Photoshop

Adobe Suite

Ushqim - Branding

Ushqim - A multi-cuisine restaurant located in 'The Karachi City'. They served a wide variety of dishes from around the globe.

This branding was a task itself it was the client's first time setting up a brand and they weren't so sure of what they actually wanted. All they had in vision was that; they wanted their Logo to be in Arabic and Turkish touch; in means of the colors, typography, etc. They wanted a mixture of traditional and modern design.

Logo Concept II

Logo Concept and The Brand Theme

I provided the client with a variety of different Logo Variations. It was a Start-Up Restaurant and The Client had a few things in mind to incorporate in the Logo. Since one logo can not contain all of that; I made a few variations for them.

Primary logo design using our Main Logo Concept. Logo Stamp using the initial of the name of the brand.

The client was very considerate about the color palette, they wanted dessert colors.

Business Card Design

Menu Inspiration template. I found out about the design on the internet and loved it! It was traditional modern and minimal all at the same time. The client didn't use it. Although I added the design to their brand book.

Along with other stationary items, Pattern design was included in the branding package.

Box Packaging design. As it was a restaurant and there's always a takeaway and delivery option it was mandatory to include these boxes in the package. I created these three different packages using Logo Variations to provide new experiences to viewers every time.