Freelance Social Media Marketers in AbujaFreelance Social Media Marketers in Abuja
Shopify Store Design | Marketing Systems & AI Automation
8
Followers
Shopify Store Design | Marketing Systems & AI Automation
Ecommerce Growth & AI Automation Specialist
New to Contra
Ecommerce Growth & AI Automation Specialist
Cover image for Scaling BarkBox’s Organic Reach &
Scaling BarkBox’s Organic Reach & Paid Ad ROAS on Pinterest I partnered with BarkBox, the premier subscription service for dog lovers, to expand their digital footprint, capture high-intent pet parents, and drive subscription growth on Pinterest. Pinterest is a highly visual search engine where users actively plan future purchases. Recognizing this, I designed and executed a dual-funnel marketing strategy blending organic content curation with targeted Pinterest Ads to transform BarkBox's presence into a sustainable traffic and customer acquisition engine. The Objective Expand Brand Awareness: Position BarkBox as the ultimate monthly joy for dog owners within the active Pinterest pet community. Drive Targeted Traffic: Capture high-intent search traffic on Pinterest and seamlessly funnel users to the BarkBox landing pages. Maximize Ad Spend: Optimize Promoted Pins and shopping ads to lower customer acquisition costs (CAC) and drive recurring subscription sign-ups. The Solution By treating Pinterest as a visual search engine rather than a traditional social network, I built an end-to-end campaign architecture centered around search trends, eye-catching creative, and robust analytics tracking. What I Delivered Pinterest Paid Ad Campaigns: Developed, launched, and managed targeted Promoted Pin, Video Pin, and Carousel Ad campaigns focused on seasonal themes (e.g., holiday boxes, special themes). Advanced Audience Targeting: Built custom audience segments utilizing Pinterest Tag data, lookalike audiences of current subscribers, and precise keyword/interest targeting tailored to specific dog breeds and pet care. High-Impact Creative Strategy: Designed optimized vertical Pin graphics and short-form unboxing videos that stood out in user feeds and explicitly drove high click-through rates (CTR). Keyword & Search Engine Optimization (SEO): Conducted thorough keyword research to optimize board titles, pin descriptions, and profiles for Pinterest’s native search engine algorithm. Performance Analytics & Tracking: Implemented conversion tracking via the Pinterest Tag to map the complete user journey from Pin impression to checkout completion, providing weekly ROAS data. The Impact Accelerated Reach: Boosted organic monthly impressions and profile views, establishing a continuous stream of free referral traffic. High-Converting Ad Funnel: Achieved a significant increase in the click-through rate (CTR) on Promoted Pins compared to historical account baselines. Lowered Acquisition Costs: Successfully optimized ad spend to lower the overall Customer Acquisition Cost (CAC) for new subscription box sign-ups.
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Cover image for Millstream Fencing Supplies — AI-Powered E-commerce & Busine...
Millstream Fencing Supplies — AI-Powered E-commerce & Business Management Platform (Concept Demo) Overview I came across a Facebook post from a local fencing supplier looking for someone to build an e-commerce website. Instead of sending a portfolio or proposal, I challenged myself to build a complete working demonstration tailored to their business. The goal wasn't simply to create a website—it was to show how technology could streamline their sales process, automate operations, and improve the customer experience. The Challenge The business wanted a website that would allow customers to: Browse fence panels, sheds and related products Select product sizes and quantities Place orders and make secure online payments Request delivery and installation Provide customer and delivery information Work seamlessly across mobile, tablet and desktop devices Be easy for staff to manage and update Behind these requirements was a larger business problem: too much time spent handling enquiries, creating quotes manually, coordinating deliveries and managing customer information through messages and phone calls. My Solution Rather than building a standard e-commerce website, I designed a modern, mobile-first ordering platform paired with a complete business management dashboard. The result is a digital platform that allows customers to order products online while giving staff a central place to manage the entire business. Customer Experience The customer-facing application includes: Responsive, mobile-first interface Modern product catalogue Product configuration with size and quantity selection Shopping cart and streamlined checkout Delivery and installation request options Customer enquiry and quote forms Project gallery Customer reviews Contact and support pages The interface was designed to be simple, intuitive and easy to use on any device. Business Management Dashboard Alongside the customer website, I developed a complete internal management system that enables staff to oversee daily operations from one place. Dashboard Overview Live business metrics Revenue tracking Orders overview Pending quotes Deliveries Installation schedule Interactive charts and reports Order Management Complete order lifecycle Status tracking Customer timelines Order details Payment tracking Quote Management Quote creation Quote status management Convert quotes into orders Customer follow-up workflow Customer CRM Customer profiles Contact information Order history Quote history Notes and communication tracking Product Management Product catalogue Pricing management Categories Inventory-ready structure Delivery Planner Delivery scheduling Drag-and-drop planner Delivery status management Installation Management Installation scheduling Team assignments Photo uploads Job completion tracking Review Management Customer review moderation Featured reviews Approval workflow Reports & Analytics Revenue reports Order trends Business insights Operational reporting Technology The platform was built using Base44 as a rapid application development platform, enabling a fully connected front-end and back-office experience with realistic demo data and a functional database. Outcome The final product demonstrates how a traditional local business can benefit from modern digital tools that go beyond a simple website. Instead of creating an online brochure, the platform functions as a complete business operating system—helping reduce manual administration, improve customer experience, centralize operations and support future growth. This project showcases my approach to solving business challenges with thoughtful product design, automation and modern web technologies.
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Cover image for Transforming a Local Brick-and-Mortar Shop
Transforming a Local Brick-and-Mortar Shop into a Premium Digital Showroom Project Overview Client: Coastal Homewares (Speculative Concept) Role: Web Developer & UI/UX Designer Tech Stack: Lovable, React, Tailwind CSS Project Type: Bespoke Retail Catalog & Local SEO Optimization The Problem: High-Ticket Artisanal Products Lost in a Social Media Feed Coastal Homewares is a beloved physical boutique in Withernsea specializing in premium, hand-carved teak wood sculptures and rustic home decor. Their unique, high-ticket items (ranging from £100 to over £200) were being marketed solely through Facebook updates. While they built an incredibly warm local community, this approach presented major sales limitations: The Chronological Trap: Facebook feeds are chronological. Premium, high-ticket stock like custom teak stags and bears would quickly bury down the feed, making it impossible for new customers to browse active inventory. Friction for Regional Buyers: Customers travel from over an hour and a half away (from cities like Wakefield) to visit the shop. Without a centralized digital catalog, out-of-town buyers had no way to verify stock availability before making the long drive. Perceived Value Disconnect: Low-resolution social media posts failed to showcase the intricate, premium craftsmanship of teak wood, missing out on higher-intent online buyers. The Solution: A Warm, Coastal Digital Showroom To elevate their brand and broaden their regional footprint, I built a highly visual, responsive catalog prototype using Lovable. The design seamlessly merges the warm, welcoming community feel of their physical shop with a high-end digital shopping experience. Key Features Implemented: Artisanal Visual Grid: Developed a clean, modern catalog showcasing their flagship products (such as teak peacocks, bears, and buddhas) with clear pricing and clear calls-to-action to reserve items. "Meet the Regulars" Social Proof Integration: Designed a dedicated community feature spotlighting real photos of happy customers with their purchases, translating their offline local charm directly to the web. Streamlined Reservation Funnel: Built a "Message to Reserve" system. Because these are unique, one-of-a-kind hand-carved pieces, a simple reserve-and-collect workflow is far more effective and less logistically complex than full e-commerce checkout. Local SEO & Location Hub: Created a highly visible "Find Us" section featuring interactive map placement, parking details, and easy-contact coordinates to drive physical foot traffic. The Results & Impact Expanded Regional Footprint: Optimizing the site for search terms like "Bespoke Teak Carvings Yorkshire" and "Hand-carved garden decor Withernsea" allows them to capture high-intent buyers searching Google across the UK. Frictionless Inventory Browsing: Customers can view the entire available range in one click rather than scrolling through months of social media updates. Reduced Drop-Offs: By giving regional visitors a way to quickly inquire and reserve items before they visit, the site directly reduces travel friction and secures high-ticket deposits faster. "I bridge the gap between brick-and-mortar charm and modern web design. For boutique retailers with highly visual, unique stock, I create custom catalogs that build trust, celebrate community, and turn social media viewers into paying local visitors."
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Social Media Manager driving growth through planned strategy
Social Media Manager driving growth through planned strategy
Copywriter turning ideas into words that sell and connect.
Copywriter turning ideas into words that sell and connect.
Social Media Manager & Content Designer for Growing Brands
New to Contra
Social Media Manager & Content Designer for Growing Brands
Google & Meta Ads | Website Design Expert (10+ years of exp)
5.0
Rating
2
Followers
Google & Meta Ads | Website Design Expert (10+ years of exp)
Creative Media Professional | Digital Marketer | Brand Consultant
Creative Media Professional | Digital Marketer | Brand Consultant