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HIGH-CONVERTING EMAIL MARKETING SYSTEM SALES & RETENTION
I build email marketing systems for a Shopify stores and startup business that increase sales and bring customers back to buy again.
The goal of this project was to create a simple and effective system that captures leads, recovers lost sales, and turns one-time buyers into repeat customers.
I set up key email flows including welcome sequences, abandoned cart recovery, and follow-up campaigns to keep customers engaged and drive more conversions.
I also design the emails to match the brand and guide customers through a clear journey from interest to purchase.
By putting these systems in place, I help stores recover missed revenue, improve customer retention, and generate more sales from existing traffic.
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Shopify Abandoned Cart Recovery Automation 🛒
Ever wondered how many potential orders an online store could miss when customers add products to their cart but leave without completing checkout?
I built an abandoned cart automation workflow using Activepieces, Shopify, Google Gemini, Gmail, and WhatsApp Business.
⚙️ How It Works
🛒 Cart Trigger: Detects an abandoned checkout event from Shopify.
🔀 Conditional Routing: Routes the workflow based on configured conditions.
🤖 AI-Powered Messaging: Gemini generates a personalized reminder message.
💬 WhatsApp Reminder: Sends a cart reminder through WhatsApp Business.
📧 Email Reminder: Sends a follow-up email to encourage the customer to complete checkout.
💡 How It Can Help E-commerce Businesses
Remind customers about products left in their carts.
Reduce repetitive manual follow-up work.
Make customer communication more consistent.
Create an opportunity to recover potentially lost sales.
Tools Used: Activepieces | Shopify | Google Gemini | Gmail | WhatsApp Business
Project Type: Personal Automation Project
I built this workflow to demonstrate how automation can support abandoned cart recovery for Shopify and D2C businesses.
Interested in automating your store's customer follow-ups? Let's connect.
The 30–60 minute delay then 24-hour follow-up is a sensible cadence. The part I would harden next is the stop conditions: once the cart converts or the customer replies, every channel should cancel, and WhatsApp especially needs a clear opt-in trail before the first send....
Your ecommerce store could be losing sales even while you're sleeping.
A customer visits your store, browses your products, adds something to their cart and leaves without completing the purchase.
What happens next?
Without a proper email automation system, that potential customer might never return.
This is one of the problems I focus on solving through email marketing and automation.
I recently developed a sample Klaviyo email marketing strategy for a fashion ecommerce brand, covering:
📩 Welcome email automation
🛒 Abandoned cart recovery
💜 Post purchase email sequences
📊 Customer segmentation
📧 Promotional email campaigns
The goal is simple: help ecommerce brands turn subscribers into customers and customers into repeat buyers.
Email marketing is more than sending newsletters. It's about building a system that works throughout the customer journey.
Is your ecommerce email marketing doing enough for your business?
#EmailMarketing #Klaviyo #EmailAutomation #EcommerceMarketing #Contra
Abandoned cart emails are the most underused sales tool for stores. What do you send first in the sequence: a plain reminder, or a nudge with social proof?
Klaviyo email marketing for a UK premium food brand: flows, campaigns and segmentation.
£134K attributed to email in the 12 months to July 2025, up 88.9% on the previous 12 months. Campaign open rate up from 28.1% (2022) to 50.4%.
Full case study: mariamadeira.com/case-study-email
