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Klaviyo email marketing for a UK premium food brand: flows, campaigns and segmentation.
£134K attributed to email in the 12 months to July 2025, up 88.9% on the previous 12 months. Campaign open rate up from 28.1% (2022) to 50.4%.
Full case study: mariamadeira.com/case-study-email
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Connect with clients, get discovered, and run your business 100% commission-free
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Your ecommerce store could be losing sales even while you're sleeping.
A customer visits your store, browses your products, adds something to their cart and leaves without completing the purchase.
What happens next?
Without a proper email automation system, that potential customer might never return.
This is one of the problems I focus on solving through email marketing and automation.
I recently developed a sample Klaviyo email marketing strategy for a fashion ecommerce brand, covering:
📩 Welcome email automation
🛒 Abandoned cart recovery
💜 Post purchase email sequences
📊 Customer segmentation
📧 Promotional email campaigns
The goal is simple: help ecommerce brands turn subscribers into customers and customers into repeat buyers.
Email marketing is more than sending newsletters. It's about building a system that works throughout the customer journey.
Is your ecommerce email marketing doing enough for your business?
#EmailMarketing #Klaviyo #EmailAutomation #EcommerceMarketing #Contra
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