Andrew Aluko
Ecommerce Growth & AI Automation Specialist
New to Contra
Andrew is building their profile!
Scaling BarkBox’s Organic Reach & Paid Ad ROAS on Pinterest
I partnered with BarkBox, the premier subscription service for dog lovers, to expand their digital footprint, capture high-intent pet parents, and drive subscription growth on Pinterest.
Pinterest is a highly visual search engine where users actively plan future purchases. Recognizing this, I designed and executed a dual-funnel marketing strategy blending organic content curation with targeted Pinterest Ads to transform BarkBox's presence into a sustainable traffic and customer acquisition engine.
The Objective
Expand Brand Awareness: Position BarkBox as the ultimate monthly joy for dog owners within the active Pinterest pet community.
Drive Targeted Traffic: Capture high-intent search traffic on Pinterest and seamlessly funnel users to the BarkBox landing pages.
Maximize Ad Spend: Optimize Promoted Pins and shopping ads to lower customer acquisition costs (CAC) and drive recurring subscription sign-ups.
The Solution
By treating Pinterest as a visual search engine rather than a traditional social network, I built an end-to-end campaign architecture centered around search trends, eye-catching creative, and robust analytics tracking.
What I Delivered
Pinterest Paid Ad Campaigns: Developed, launched, and managed targeted Promoted Pin, Video Pin, and Carousel Ad campaigns focused on seasonal themes (e.g., holiday boxes, special themes).
Advanced Audience Targeting: Built custom audience segments utilizing Pinterest Tag data, lookalike audiences of current subscribers, and precise keyword/interest targeting tailored to specific dog breeds and pet care.
High-Impact Creative Strategy: Designed optimized vertical Pin graphics and short-form unboxing videos that stood out in user feeds and explicitly drove high click-through rates (CTR).
Keyword & Search Engine Optimization (SEO): Conducted thorough keyword research to optimize board titles, pin descriptions, and profiles for Pinterest’s native search engine algorithm.
Performance Analytics & Tracking: Implemented conversion tracking via the Pinterest Tag to map the complete user journey from Pin impression to checkout completion, providing weekly ROAS data.
The Impact
Accelerated Reach: Boosted organic monthly impressions and profile views, establishing a continuous stream of free referral traffic.
High-Converting Ad Funnel: Achieved a significant increase in the click-through rate (CTR) on Promoted Pins compared to historical account baselines.
Lowered Acquisition Costs: Successfully optimized ad spend to lower the overall Customer Acquisition Cost (CAC) for new subscription box sign-ups.
1
13
Built a Coffee Subscription Website with Stripe Automation & Email Marketing System
I designed and developed a complete, high-converting subscription e-commerce website and automated customer retention system for MyLittleCoffeeTree, a sustainable tree adoption brand.
The primary objective was to build a seamless digital ecosystem. I transformed their basic online presence into a fully automated customer acquisition platform where users can easily understand the adoption program, purchase recurring subscriptions, and instantly enter an automated post-purchase marketing funnel.
The Solution
Using Hostinger Website Builder, Stripe, Make.com (http://Make.com), and MailerLite, I bridged the gap between web design and marketing automation to eliminate manual administrative work for the client.
What I Delivered
Full-Stack Web Design: Built and launched the MyLittleCoffeeTree website from scratch, optimized for user experience (UX) and mobile responsiveness.
Subscription E-commerce Setup: Created customized pages for Personal, Family, and Partner Tree Adoption plans with integrated Stripe recurring payment gateways.
No-Code Workflow Automation: Engineered advanced automated workflows using Make.com (http://Make.com) to instantly sync Stripe customer data with MailerLite upon purchase.
Email Marketing Architecture: Set up targeted customer segmentation, created an automated welcome series for new subscribers, and deployed a retention email sequence to reduce churn.
Growth & Visibility Strategy: Handled foundational on-page SEO optimization and provided a comprehensive social media content strategy to drive organic traffic.
The Impact
100% Automated Onboarding: Eliminated manual data entry by automatically moving purchasers from the checkout page straight into the email onboarding sequence via Make.com (http://Make.com).
Scalable Infrastructure: Left the client with a fully self-sustaining subscription model capable of handling thousands of recurring monthly users without system lag.
1
36
Coco Lab - Shopify Ecommerce Growth & Facebook Ads Strategy
Coco Lab is a health-focused ecommerce brand that needed a more structured approach to reaching potential customers and improving their digital marketing performance.
I helped develop a Facebook advertising strategy focused on audience targeting, campaign organization, and customer acquisition.
What I worked on:
• Facebook Ads campaign structure
• Audience research and targeting strategy
• Customer acquisition funnel planning
• Ad optimization recommendations
• Performance tracking and growth insights
Growth Focus:
The strategy was built around reaching health-conscious customers, improving campaign organization, and creating a clearer path from ad discovery to product purchase.
Performance Tracking:
Used Shopify analytics and sales data to monitor ecommerce performance, identify growth opportunities, and make informed marketing decisions.
1
42
Sam Medical Group - Healthcare Website Design & Development
Sam Medical Group needed a professional online presence to better showcase their healthcare services and build trust with potential patients.
I designed and developed a custom WordPress website focused on credibility, user experience, and easy access to important service information.
What I delivered:
• Custom WordPress website design and development
• Healthcare-focused branding and visual structure
• Clear service presentation and intuitive navigation
• Mobile-responsive design for all devices
• Improved foundation for SEO and future digital marketing
• Book a consultation page for patients
Impact:
The new website created a more professional digital presence, improved the patient browsing experience, and provided a scalable platform for future growth.
View here
https://sammedicalgroup.com/
1
59
Turning Shopify Data Into Growth Opportunities
I analyze Shopify store performance to identify opportunities for increasing conversions, improving customer journeys, and building stronger marketing strategies. Every growth decision starts with understanding the numbers.
1
59
Enhancing Instagram Advertising for Adored Vintage
1
0