Andrew Aluko
Ecommerce Growth & AI Automation Specialist
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- Followers
Millstream Fencing Supplies — AI-Powered E-commerce & Business Management Platform (Concept Demo)
Overview
I came across a Facebook post from a local fencing supplier looking for someone to build an e-commerce website. Instead of sending a portfolio or proposal, I challenged myself to build a complete working demonstration tailored to their business.
The goal wasn't simply to create a website—it was to show how technology could streamline their sales process, automate operations, and improve the customer experience.
The Challenge
The business wanted a website that would allow customers to:
Browse fence panels, sheds and related products
Select product sizes and quantities
Place orders and make secure online payments
Request delivery and installation
Provide customer and delivery information
Work seamlessly across mobile, tablet and desktop devices
Be easy for staff to manage and update
Behind these requirements was a larger business problem: too much time spent handling enquiries, creating quotes manually, coordinating deliveries and managing customer information through messages and phone calls.
My Solution
Rather than building a standard e-commerce website, I designed a modern, mobile-first ordering platform paired with a complete business management dashboard.
The result is a digital platform that allows customers to order products online while giving staff a central place to manage the entire business.
Customer Experience
The customer-facing application includes:
Responsive, mobile-first interface
Modern product catalogue
Product configuration with size and quantity selection
Shopping cart and streamlined checkout
Delivery and installation request options
Customer enquiry and quote forms
Project gallery
Customer reviews
Contact and support pages
The interface was designed to be simple, intuitive and easy to use on any device.
Business Management Dashboard
Alongside the customer website, I developed a complete internal management system that enables staff to oversee daily operations from one place.
Dashboard Overview
Live business metrics
Revenue tracking
Orders overview
Pending quotes
Deliveries
Installation schedule
Interactive charts and reports
Order Management
Complete order lifecycle
Status tracking
Customer timelines
Order details
Payment tracking
Quote Management
Quote creation
Quote status management
Convert quotes into orders
Customer follow-up workflow
Customer CRM
Customer profiles
Contact information
Order history
Quote history
Notes and communication tracking
Product Management
Product catalogue
Pricing management
Categories
Inventory-ready structure
Delivery Planner
Delivery scheduling
Drag-and-drop planner
Delivery status management
Installation Management
Installation scheduling
Team assignments
Photo uploads
Job completion tracking
Review Management
Customer review moderation
Featured reviews
Approval workflow
Reports & Analytics
Revenue reports
Order trends
Business insights
Operational reporting
Technology
The platform was built using Base44 as a rapid application development platform, enabling a fully connected front-end and back-office experience with realistic demo data and a functional database.
Outcome
The final product demonstrates how a traditional local business can benefit from modern digital tools that go beyond a simple website.
Instead of creating an online brochure, the platform functions as a complete business operating system—helping reduce manual administration, improve customer experience, centralize operations and support future growth.
This project showcases my approach to solving business challenges with thoughtful product design, automation and modern web technologies.
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Transforming a Local Brick-and-Mortar Shop into a Premium Digital Showroom
Project Overview
Client: Coastal Homewares (Speculative Concept)
Role: Web Developer & UI/UX Designer
Tech Stack: Lovable, React, Tailwind CSS
Project Type: Bespoke Retail Catalog & Local SEO Optimization
The Problem: High-Ticket Artisanal Products Lost in a Social Media Feed
Coastal Homewares is a beloved physical boutique in Withernsea specializing in premium, hand-carved teak wood sculptures and rustic home decor. Their unique, high-ticket items (ranging from £100 to over £200) were being marketed solely through Facebook updates.
While they built an incredibly warm local community, this approach presented major sales limitations:
The Chronological Trap: Facebook feeds are chronological. Premium, high-ticket stock like custom teak stags and bears would quickly bury down the feed, making it impossible for new customers to browse active inventory.
Friction for Regional Buyers: Customers travel from over an hour and a half away (from cities like Wakefield) to visit the shop. Without a centralized digital catalog, out-of-town buyers had no way to verify stock availability before making the long drive.
Perceived Value Disconnect: Low-resolution social media posts failed to showcase the intricate, premium craftsmanship of teak wood, missing out on higher-intent online buyers.
The Solution: A Warm, Coastal Digital Showroom
To elevate their brand and broaden their regional footprint, I built a highly visual, responsive catalog prototype using Lovable. The design seamlessly merges the warm, welcoming community feel of their physical shop with a high-end digital shopping experience.
Key Features Implemented:
Artisanal Visual Grid: Developed a clean, modern catalog showcasing their flagship products (such as teak peacocks, bears, and buddhas) with clear pricing and clear calls-to-action to reserve items.
"Meet the Regulars" Social Proof Integration: Designed a dedicated community feature spotlighting real photos of happy customers with their purchases, translating their offline local charm directly to the web.
Streamlined Reservation Funnel: Built a "Message to Reserve" system. Because these are unique, one-of-a-kind hand-carved pieces, a simple reserve-and-collect workflow is far more effective and less logistically complex than full e-commerce checkout.
Local SEO & Location Hub: Created a highly visible "Find Us" section featuring interactive map placement, parking details, and easy-contact coordinates to drive physical foot traffic.
The Results & Impact
Expanded Regional Footprint: Optimizing the site for search terms like "Bespoke Teak Carvings Yorkshire" and "Hand-carved garden decor Withernsea" allows them to capture high-intent buyers searching Google across the UK.
Frictionless Inventory Browsing: Customers can view the entire available range in one click rather than scrolling through months of social media updates.
Reduced Drop-Offs: By giving regional visitors a way to quickly inquire and reserve items before they visit, the site directly reduces travel friction and secures high-ticket deposits faster.
"I bridge the gap between brick-and-mortar charm and modern web design. For boutique retailers with highly visual, unique stock, I create custom catalogs that build trust, celebrate community, and turn social media viewers into paying local visitors."
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Turning Social Media DMs into a High-Converting Booking Funnel
Project Overview
Client: Stockport Princess Parties (Speculative Concept)
Role: AI Web Developer & UX Strategist
Tech Stack: Lovable, React, Tailwind CSS
Project Type: Web Development & Conversion Rate Optimization (CRO)
The Problem: The "DM-to-Book" Bottleneck
Stockport Princess Parties is a highly successful local entertainment service boasting exceptional reviews and a premium, musical-theatre-trained cast. However, despite their premium service, they operated entirely without a central web presence.
Their booking process relied heavily on manual coordination through social media DMs, text messages, and a basic Hotmail address. This created several critical business bottlenecks:
High Admin Overhead: Hours wasted manually qualifying inquiries, checking calendar availability, and chasing deposits.
Leaking Conversions: High-intent parents searching Google for local children's entertainment couldn't find them, resulting in lost organic traffic to competitors.
Friction in Trust-Building: Key credentials like DBS checks, public liability insurance, and glowing testimonials were buried in social media bios rather than displayed as trust markers.
The Solution: A Magical, Automated Single-Page Hub
To eliminate friction and elevate the brand's digital presence, I built a high-converting, mobile-responsive single-page website prototype using Lovable.
The goal was to transition them from a manual, message-based workflow to an automated, visual booking engine.
Key Features Implemented:
Enchanted, Premium Visuals: Used a pastel pink and gold aesthetic designed to appeal to high-end clients seeking premium entertainment.
Trust & Safety Section: Prominently featured DBS-checked badges, insurance credentials, and real parent testimonials right below the fold to establish instant authority.
Structured Pricing & Packages: Organized their services into clear, card-based pricing packages to pre-qualify leads before they reach out.
Embedded Booking & Inquiry System: Replaced messy DM threads with an interactive booking calendar placeholder and a targeted intake form.
The Results & Impact
Zero-Friction UX: Parents can now view packages, check availability, and request a booking in under 60 seconds on any device.
Local SEO Foundation: Designed the page structure to target high-intent local search terms like "Princess parties Stockport" and "Children's entertainer Cheshire".
Instant Value Demonstration: By delivering a fully functional prototype before initiating a pitch, the business owner was able to physically interact with the solution, bypassing the friction of traditional, abstract proposals.
"I specialize in building rapid, high-fidelity prototypes for local service businesses. By matching modern web automation with high-converting visual design, I help small businesses save hours of administrative work each week."
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Stop touching your Meta Ads daily budget. You’re resetting your algorithm to zero.
I see e-commerce founders panic-edit their campaigns. They see a minor spike in CPA on Day 2, so they swap out a headline, nudge the age targeting, or adjust the budget by 30%.
On Meta, these are significant edits. Every single tweak throws your ad back into the Learning Phase. You are throwing away precious pixel data and forcing the system to start from scratch.
The Solution: Respect the 20% rule: If you must adjust budgets, never increase or decrease by more than 20% at a time to avoid a learning reset.
The 30-conversion rule: Let your ad set hit 30 conversions or run for 7 days untouched before judging its baseline.
Target broad, let creative filter: Don't micro-segment. Consolidate your ad sets and let high-performing hook variations do the targeting for you.
Is your ad account stuck in a permanent learning phase? DM me "AUDIT" and let’s consolidate your campaigns for actual liquidity.
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