We led the full marketing strategy and execution for Flybirdie, a Web3 gaming project designed to bridge the gap between casual gaming and blockchain innovation. Our responsibilities spanned creative direction, branding support, design for digital campaigns, influencer and community engagement, and multi-platform promotion.

This included:

Creating marketing collateral tailored for Web3 audiences

Coordinating social media promotions across Twitter, Discord, and Telegram

Designing and launching pre-launch hype and countdown campaigns

Supporting influencer partnerships and community-building strategies

Managing day-to-day content rollout and user acquisition initiatives

The result was a growing community, strong pre-launch visibility, and a recognizably gamified brand presence in the crowded Web3 space.