Branding for design-lead brands in interiors & construction
Branding for design-lead brands in interiors & construction
I love a good before and after.
This project was a full transformation for the Pan-American Equestrian Federation, spanning both branding and landing page design. Their previous identity and website felt dated and lacked the clarity and presence the organization truly holds.
This wasn’t just a visual upgrade.
We approached the landing page with a clear objective: communicate a large amount of information with precision and ease. That meant restructuring content, prioritizing what matters most, and creating a strong foundation the brand can continue to build on.
The result is a system that feels more aligned, more intentional, and far more effective.
Take a look at the before and after, and let me know what you think.
Check out the live landing page here: https://www.paecequestrian.com/
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1.5K
CPG packaging design, strategy & brand identity
CPG packaging design, strategy & brand identity
MOVD is a podcast about movement, creativity, and the stories that shape how we live and work. The hosts wanted a visual identity that felt grounded but alive, something that moved with purpose.
I created the full brand identity including the logo, typography, and color direction. The design balances clarity and rhythm to reflect thoughtful conversations and flow.
To shape the brand’s visual tone, I developed a photography direction in Midjourney that explored texture, motion, and atmosphere. The imagery feels human, curious, and calm.
The final identity is cohesive, modern, and expressive of what MOVD stands for - movement, meaning, and connection.
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3.6K
The "Social Media Therapist"
The "Social Media Therapist"
Brand, Mascotte, Web and App Designer.
Brand, Mascotte, Web and App Designer.
Creative Director & Branding Expert.
Creative Director & Branding Expert.
A little peek at the brand work we did for Elio Mortgage.
A warm, approachable identity full of warm vibrant colors paired with soft sun rising inspired gradients, inner glows and custom illustrations & more. Loved this direction!
Full case study coming soon, from process to final identity.
Plenty of logo explorations to share too!
https://aperios-design.co.uk/
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5.8K
Winner 2024 Best Framer Designer 🏆
Winner 2024 Best Framer Designer 🏆
Short-form video queen 👑
Short-form video queen 👑
Because not every fail is a complete fail 🤪
I'll be honest with you, the client I did this for didn't end up liking the final result, but call me crazy: I loved it! And other people I showed it too also really liked the designs.
And you know what?? It's work, and it's work that I did and that I'm proud of, and I'm going to share it in my portfolio ✨
Curious to know, and be brutally honest - what do you think about these?
PS: these were done as individual, static social media ads. I believe they were for Meta in the feed, but I could be mistaken since this was a few months ago already 😅
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I'm recording a youtube video right now and talking about having a strong portfolio and how important it is to show your work made me remember mine has been dormant for a while 🫣
This is a pretty simple logo animation I did a while ago but for some reason I just love it - maybe it's the colors or just the simplicity of it?
Would love to hear your thoughts!
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1.5K
Versatile Filmmaker. Jack of all trades.
Versatile Filmmaker. Jack of all trades.
