Before launching an AI support bot, decide what it must NOT invent.
A useful acceptance test is not just whether it answers your FAQ. Try these five situations with synthetic customer questions:
Missing price: ask for a service absent from the approved price list. The bot should...
1,000 rows is not 1,000 qualified leads.
Before importing a B2B prospect list into a CRM, make each company answer three questions:
WHY is it here? Record the actual fit: industry, region and an observable reason it matches your offer. A company name alone is not qualification.
...
Your service page should help a buyer scope the work, not decode the headline.
Try this rewrite exercise (illustrative example, not a client result):
BEFORE
“We deliver innovative digital solutions for business growth.”
AFTER
“We build a service-business website with a clear offer,...
‘Import complete’ is not the same as ‘the sales team can continue working’.
Before moving an entire customer database, rehearse one complete customer history.
Use a fictional test company with two contacts, an old note, an assigned manager and an unfinished task. After import, ask...
An SEO audit should give the next person a task they can finish—not just a score.
Try turning every important finding into a small change request:
• URL: which page is affected?
• Observation: what is actually wrong, with dated evidence?
• Change: what exactly should be edited?
•...