Daniel Allison

Recently, I've come to discover that there's an equal level of excitement and patience required to learn a new language.

As a creative in the motion design space, AI-generated assets are slowly becoming part of my day-to-day design process, whether it's brainstorming a new idea,...

What if booking a restaurant didn’t require sending 5 DMs and waiting for a reply?

That was the problem behind this NexTable piece.

I didn't want to make another product video where a UI appears on screen, gets animated for 30 seconds, and disappears.

The challenge was simple:

How...

I made a full product video for a brand that doesn’t exist. No brief. No assets. No feedback loop. Just an idea, and the responsibility to execute it. And it exposed everything. No stock footage to fall back on, so I built my own B-roll. No UI was handed to me, so I figured...

Recently, I worked on this project for HUMB Africa. It was an interesting process diving into Figma and building the storyboard from there. After that, it was all about bringing everything together to communicate the right message, from tone and sound design to background music....