What if booking a restaurant didn’t require sending 5 DMs and waiting for a reply? That was the problem behind this NexTable piece. I didn't want to make another product video where a UI appears on screen, gets animated for 30 seconds, and disappears. The challenge was simple: How do I make someone feel the frustration of the old experience, understand how NexTable solves it, and remember the product afterward? So I built the video around a simple visual progression: Frustration → Discovery → Booking → Real-world use. The opening uses an AI-generated live-action scene to establish the frustration before NexTable even appears. Once the product enters, I switch to UI animation and let the interface do the explaining. The search-to-booking flow is animated step-by-step so the viewer can understand the product without having to think about it. For the transitions, I used match cuts to connect the different stages of the story instead of treating each shot like a separate scene. Then I brought in actual live-action footage of someone opening NexTable at the end. That was intentional. After showing the product through motion and UI, I wanted to finish by putting it back into the real world. Even the audio was treated as part of the design. I edited the background music around the animation and adapted the AI voiceover for a more natural Nigerian delivery. The result is a product video that isn't trying to impress you with motion for motion's sake. Every visual decision has a job: make the problem recognizable. make the product understandable. make the solution feel easy. That is the kind of motion design I want to keep making.

1

14

I made a full product video for a brand that doesn’t exist. No brief. No assets. No feedback loop. Just an idea, and the responsibility to execute it. And it exposed everything. No stock footage to fall back on, so I built my own B-roll. No UI was handed to me, so I figured it out. No one telling me what’s “good enough.” Just me vs the work. It was uncomfortable. Frustrating. At some points, I wanted to drop it. But I didn’t. I couldn't. Because I realized something: Waiting for permission is the easiest way to stay average. So I kept going, refining, adjusting, fixing, until it finally clicked. The pacing became clearer. The sound made my feet tap. The voice felt human. Everything fell into place. The result is Vantage, a web app concept for creatives ready to move from freelancing to running structured studios. It’s not perfect. But it’s real. And more importantly, it exists. Create like nobody’s coming to save you.

0

14

Cover image for Recently, I worked on this project for HUMB Africa. It was a...

Recently, I worked on this project for HUMB Africa. It was an interesting process diving into Figma and building the storyboard from there. After that, it was all about bringing everything together to communicate the right message, from tone and sound design to background music. I also used match-cut transitions to move seamlessly between scenes. The client was really impressed, and so was their target audience on X.

2

38

I've always loved UI animations. My goal has always been to tell the simplest stories that connect with people while also driving positive results for businesses. Working on this short UI Simulation Video for HUMB was an amazing experience, and I'm happy to see it's already producing results.

0

30

Daniel Allison

Motion Designer and Video Editor