Cynthia Jego
Independent Brand & Web Designer
New to Contra
Cynthia is ready for their next project!
Minimalism doesn’t have to be quiet.
When I designed the visual identity for OSÉ, I wanted to show that less can also be bold.
OSÉ stands for a slow, lasting vision of fashion. Its manifesto, We Stand For Less, challenges fast fashion and calls for intention.
To translate that into visuals, I worked with strong typographic contrasts: letters with sharp breaks and subtle curves, a structure that feels balanced.
The visual system continues this dialogue: a reduced palette of black, beige and wide white spaces, where the typography itself becomes pattern and texture.
This project reflects my own practice:
Creating identities where minimal design carries a strong voice, and where simplicity is never bland but a stance.
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Cynthia Jego
Independent Designer
Crafting Visual Identities for Brands & Websites
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14
97
VASTE | Website
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4
OTO NOVE FEST | Website
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2
SHAMA | Brand Identity
10
36
FRAME | Brand Identity
3
20
OSÉ | Brand Identity
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15