Minimalism doesn’t have to be

Minimalism doesn’t have to be quiet. When I designed the visual identity for OSÉ, I wanted to show that less can also be bold. OSÉ stands for a slow, lasting vision of fashion. Its manifesto, We Stand For Less, challenges fast fashion and calls for intention. To translate that into visuals, I worked with strong typographic contrasts: letters with sharp breaks and subtle curves, a structure that feels balanced. The visual system continues this dialogue: a reduced palette of black, beige and wide white spaces, where the typography itself becomes pattern and texture. This project reflects my own practice: Creating identities where minimal design carries a strong voice, and where simplicity is never bland but a stance. — Cynthia Jego Independent Designer Crafting Visual Identities for Brands & Websites